TV EXEC ACQUIRES, RENAMES ORLANDO PLASTICS

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Orlando Plastics Inc., a privately owned, Winter Springs, Fla., maker of components for the sign industry, has been acquired by David Minkow and renamed Orlando Plastic & Manufacturing Inc. Purchase price and terms were not disclosed.

The company had sales of about $1.2 million in 1996. That number is expected to rise to about $1.5 million in 1997, said Minkow, previously regional account manager at WESH-TV in Winter Park, Fla. The company has 16 employees and a 25,000-square-foot headquarters and manufacturing facility.

Bruce Kaiser joined the company as chief operating officer. Kaiser most recently was owner and president of Vista Graphics Inc. of Orlando, a specialist in developing sign programs for planned unit developments, multiple-use real estate developments that have extensive need for signs.

Orlando Plastics' products include vacuum-formed acrylic and polycarbonate sign faces, sign cabinets, architectural signage and themed graphics. It boasts an international list of customers including the Planet Hollywood chain of cafes and the All-Star Cafe operation.

Minkow said the company is highly undeveloped. About 80 percent of its business is manufacturing for sign companies.

``Most sign companies don't manufacture the entire sign and we supply plastic faces and cabinets,'' Minkow said.

He obviously is enthusiastic for vacuum forming, an area he said has been neglected.

``A growing segment for us is the use of plastic in interiors, what I call custom architectural graphics. Those are highly custom graphics used inside themed environments. One good example might be the sunglasses in the restrooms in Planet Hollywood in Orlando, Minkow said.

``There aren't many people who do vacuum forming. It's a real niche kind of business,'' Minkow said. ``It's a niche not a lot of people are familiar with. I've found, in talking with architects, construction companies and developers that they're used to working with foam or fiberglass in interiors. They don't think of using vacuum-formed plastics. It's a marketing challenge. People are not familiar with the technology and this company never has been marketed.''

Orlando Plastics & Manufacturing is a dealer for Aristech Chemical Corp., a Pittsburgh-based producer of acrylics and polycarbonates.