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Silver Line Building Products Corp., a New Jersey window extruder and fabricator, has announced the location for its new Midwest plant: Lansing, Ill.

Silver Line said the 267,000-square-foot window factory will employ 300-500 when it opens this month. The Illinois plant, which will do extrusion and fabrication, will boost the firm's manufacturing capacity by 35 percent, said Kenneth Silverman, president and chief executive officer.

Silver Line officials had been searching for a Midwest location for more than a year. The firm is based in North Brunswick, N.J.

The company extrudes vinyl window profiles and fabricates them internally into finished windows, which it sells to retailers, independent lumber yards and construction companies. Silver Line is a major supplier of windows to home center stores. Officials have said home center sales account for about one-third of the firm's window sales.

Silver Line ranks No. 7 in Plastics News' list of North American window extruders, with $41 million in 1995 sales. The ranking lists only extrusion sales, not income from fabricating. Companywide sales were $151 million.

Most vinyl window extruders sell their profiles to other companies that make the completed windows. Silver Line gains a competitive advantage by doing everything in-house, according to Silverman.

The company turns 50 years old this year.

Silver Line announced the Illinois plant location Jan. 6. Company officials were not available for further comment.

Company executives have said that vinyl windows account for about 80-90 percent of Silver Line's business. The company also buys aluminum profiles and turns them into windows.

Silver Line distributes its windows from four U.S. locations.

According to Plastics News data, Silver Line in 1995 ran 40 extrusion lines and processed 33 million pounds of PVC.