DOW SIGNS DEAL WITH MAKER OF CARPET TILE

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MIDLAND, MICH. — Dow Plastics has signed an agreement with Milliken & Co., a LaGrange, Ga.-based producer of commercial carpet tile.

Milliken's Comfort Plus, a cushioned carpet tile, will be made exclusively with Enhancer modular carpet backing from Dow's polyurethanes business.

Dow said its PU-based backing is PVC-free, which makes it less expensive to install on most floors. If PVC-backed carpet is installed over an old adhesive, plasticizers in the PVC will react with the existing adhesive, causing adhesive bleed-through at the seams, Dow said. The result may be tile slippage and discoloring of the carpet.

Enhancer is a mechanically frothed microcellular cushion reaction-bonded to the carpet substrate. Dow is based in Midland.