STUDY TO EXAMINE INTERNET USE

Comments Email Print

CHICAGO — Results of a benchmark study on the effects of the Internet on the plastics industry will be revealed at a news conference to be held during the June 16-20 NPE 1997 at McCormick Place in Chicago.

The study, just mailed, is querying 7,000 plastics processors, 1,000 resin manufacturers, 1,000 machinery manufacturers and 1,000 end users about their use of new computer-based communications technologies, including the Internet.

The survey will work to uncover the overall level of computer literacy among those firms, as well as their views on how these new technologies will affect them and can serve them better in the future, according to Brett Boyle, the DePaul University professor spearheading the research. DePaul is in Chicago.

Additionally, the study plans to assess how the Internet will affect the lines of communication between customers, distributors and manufacturers, and how the roles of each may change when it comes to information distribution.

Study sponsors include Plastics News of Akron, Ohio; AlliedSignal Plastics, a Morristown, N.J., producer of nylon 6 resins; the Washington-based Society of the Plastics Industry Inc.; and USA Chicago, a marketing and communications agency specializing in the industry.

DePaul University is conducting and writing the study.

``Although much of the hoopla surrounding the Internet is consumer-based, it's our view that the Internet right now is truly benefiting industry,'' said Boyle. ``We believe that the plastics industry, among other segments, will lead the way in showing American business the real advantages of the Internet in facilitating communications between customers, manufacturers and other suppliers.''

The sponsoring organizations are urging plastics processors, suppliers and end users to watch for the survey in the mail and to fill it out promptly and return it.

For more information, or to obtain a faxed copy of the survey form, contact USA Chicago at (312) 444-9570, or e-mail Aaron Katz at akatz@mcs.com.