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Leverage's Corwyn Strout on rebranding the future (2 of 2)

May 27, 2009

In Part 2 of a two-part video from PN's recent Executive Forum, R&D/Leverage Creative Director Corwyn Strout describes how the firm sold its "idea-to-tool" strategy internally and to the marketplace. In Part 1, Robert Schiavone, global marketing director for the Lee's Summit, Mo.-based toolmaker, discusses how the plastics industry needs to grasp the value of marketing.