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By Design: Dow Corning Corp.'s Chip Reeves

Published: January 13, 2010 6:00 am ET
Updated: January 13, 2010 12:00 am ET

What can design thinking do for a company known for its technical and scientific prowess, but which is essentially clueless when it comes to industrial design? About four years ago, Dow Corning Corp. decided to try to find out. In this week's episode of By Design, Chip Reeves, Dow Corning’s director of design and discovery, discusses the journey in his presentation at the recent IDSA conference in Miami.

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