By Design: Modo's Bob Marchant

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Modo Inc. makes the kind of medical equipment that typically just fades into the background of healthcare: IV poles, trays and carts. But by incorporating design into product development, the company is winning more business. Bob Marchant, CEO and president of Beaverton, Ore.-based Modo, spoke with Plastics News Editor Robert Grace at the Industrial Designers Society of America’s annual conference, held Aug. 4-7 in Portland.