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By Design: RKS' Ravi Sawhney

October 27, 2010

PN Editor Robert Grace interviews an author and designer at the recent Industrial Designers Society of America conference in Portland, Ore. Ravi Sawhney, CEO of Los Angeles-based RKS Design, has co-written with Deepa Prahalad, RKS’ global insights leader, a book called “Predictable Magic.†The authors focus on the emotional connection of successful design to all stakeholders in the supply chain and offer a seven-step framework for consistently developing products that resonate with their intended customers, regardless of whether those are consumers in the retail aisle or business-to-business customers.