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"Packaging Diva" JoAnn Hines

Published: January 12, 2011 6:00 am ET
Updated: January 12, 2011 12:00 am ET

Companies who think they can ignore social media are missing a golden opportunity to connect with consumers about their product and packaging innovations. At PN's recent Sustainable Plastics Packaging conferencet in Atlanta, "Packaging Diva" JoAnn Hines explains how consumers have become involved in Web-based conversations and even the design process.

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