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Scheibel Halaska's Mary Scheibel

Published: April 20, 2011 6:00 am ET
Updated: April 20, 2011 12:00 am ET

The plastics industry pales in comparison to other industries in its use of marketing communications. That was the message of Mary Scheibel, founder and principal of Scheibel Halaska Inc. in Milwaukee, at PN's recent Executiv Forum. In this video excerpt, Scheibel demonstrates how and why marketing is a good business investment.

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