B2B plastics and packaging website Informous Inc. has raised $1 million through a debt offering, and is preparing to add sales personnel and build on its platform, according to President and CEO Len Ostroff.
Informous.com allows companies to place for no charge information such as white papers, brochures and videos or films, so customers can research products or ways to fix problems.
“We're a content research site for any buyer who's looking for products and services in plastics or packaging,” Ostroff said in a telephone interview.
He said the name “Informous” is a combination of two words: information and enormous.
Three companies invested in Informous' debt offering: GSA Venture Partners in New York; Grosvenor Funds in Washington; and New Markets Venture Partners in Fulton, Md.
Company officials named in the SEC filing include Ostroff, directors Brian Hirsch and C. Bowdoin Train, and Chief Financial Officer Marc Rubin.
The firm changed its focus since its 2003 startup as BD Metrics.