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Eric Schwartzman on social media marketing

Published: May 11, 2011 6:00 am ET
Updated: May 11, 2011 12:00 am ET

Eric Schwartzman is co-author of "Social Marketing to the Business Customer," the first book devoted exclusively to b-to-b social media communications. At PN's recent Executive Forum, the founder of Schwartzman & Associates Inc. in Topanga, Calif., compared social media marketing levels to U.S. embassies abroad -- some are in more critical locations than others, and thus require more care and effort to succeed.

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