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Horizon's Read: connecting the dots

Published: May 25, 2011 6:00 am ET
Updated: May 25, 2011 12:00 am ET

Price, price, price. That's what Canadian molder Horizon Plastics International has heard in recent years from customers when it comes to new product development, said President Brian Read. In this video from PN's recent Executive Forum, Read leaps off the stage to dramatically illustrate how non-linear, linear thinking is helping meet price points and move innovation forward.

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