CINCINNATI (Feb. 2, 12:45 p.m. ET) — Procter & Gamble Co. gave Gillette Fusion ProGlide’s packaging a "future friendly" facelift by reducing plastic and incorporating moldable pulp. With 57 percent less plastic than the original clamshell outer packaging and razor tray, the redesign is made of fibrous materials such as bamboo, sugar cane and bulrush. The result is a 20 percent reduction in gross weight and overall reduction of packaging material.
North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.
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