P&G reduces plastic in packaging redesign

Brandi Shaffer

Published: February 6, 2012 6:00 am ET

Related to this story

Topics In Print

Procter & Gamble Co. gave Gillette Fusion ProGlide’s packaging a “future friendly” facelift by reducing plastic and incorporating moldable pulp.

With 57 percent less plastic than the original clamshell outer packaging and razor tray, the redesign is made of fibrous materials such as bamboo, sugar cane and bulrush. The mixture is made into a liquid slurry and then molded into place, a technique the company said is “stretching the boundaries of what moldable pulp can do.”

The result is a 20 percent reduction in gross weight and overall reduction of packaging material, while the new design with- stands compression, sealing and opening forces.

“We were able to reduce the environmental impact of the packaging without compromising safe, effective delivery of the product,” said Damon Jones, global communications director for P&G’s grooming and shave care operations.

“Given the packaging is primarily from renewable sources, we saw this as a step forward.”

The redesign fits into P&G’s 2020 sustainability goal to incorporate 100 percent renewable or recycled materials into every product and package. Previous efforts included reductions of plastic by 49 percent in the packaging for the M3 Power razor in 2004 and Gillette Fusion razor in 2006.

For the ProGlide package, Cincinnati-based P&G worked with Be Green Packaging LLC, a Santa Barbara, Calif., company that designs and makes compostable packaging.

Jones said P&G changed the package without significant added costs to consumers, but he did not detail any cost breakdowns. He added that the product’s packaging previously included a low level of PVC, which the redesign has eliminated.

“We take a design-led approach to environmental sustainability and are committed to reducing the environmental impact of our products and operations without compromising on the quality,” Jones said.

Unveiled in Western Europe in 2011 to positive consumer reaction, the new packaging will debut in North America in the first half of 2012.

P&G received commendations for its innovative redesign through DuPont Co.’s Awards for Packaging in 2011. In 2009, P&G was added to the Global 100, a list of the world’s most sustainable corporations compiled by Corporate Knights, a Toronto-based media, research and financial products company.


Comments

P&G reduces plastic in packaging redesign

Brandi Shaffer

Published: February 6, 2012 6:00 am ET

Post Your Comments


Back to story

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events