Welex brings new executive team to NPE

Hamish Champ

Published: April 4, 2012 6:00 am ET

Related to this story

Topics Machinery

ORLANDO, FLA. (April 4, 7:35 p.m. ET) — Welex Inc. (Booth 5744) President and CEO David Schroeder said he wants to build closer relationships with the extrusion line manufacturer’s customers and offer improved after-sales service and support.

Schroder, who joined the Blue Bell, Pa.-based company from PET bottle supplier Constar International Inc. in July, believes that after nine months at the firm he has the management team in place to be able to deliver a better package to clients.

“Our people are ‘doers’ who are hands-on and not just managers,” he said, commenting further that getting the message across to customers about what the Welex team can offer is crucial.

“A lot of people make and sell machinery, which is fine, and customers often think about getting a return on investment in four or five years,” he said.

“We want to get the point where there is a much longer term return on their investment through providing support services after they have bought a machine from us. We will listen to our customers more and we want them to get more out of what they have,” he added.

Schroeder said Welex’s equipment lasts for a long time and the company can offer advice and service that will keep it working for longer.

“People have Welex machines that in some cases are 30, 40 years old. We can help keep it going for years more.

“It’s about excellence in execution, efficiency and product quality. We meet the expectations of our customers by doing what we saying and delivering accordingly,” he said.

Making Welex machines more modular would also play a part in the company’s strategy going forward, offering greater flexibility as a customer’s needs changed, Schroeder said.

Schroder made it clear that Welex would be looking for partners – either to work directly with or perhaps even to acquire – with whom it could go to customers with new applications, as well as connecting its technology and product portfolios.

“I want to take a fresh look at how we do what we do, be clear about what we do, and share the possibilities with our customers. We want to work with the customer for the life of the Welex machine which that customer has.

“We want to offer options and upgrades in that process, which is part of the modularity aspect,” he said.

Welex also aimed to share its knowledge with its customers and get closer to their needs, Schroeder said. “It’s important to think ahead and ascertain the potential of our machinery and what it can be used for beyond the short term.”

Schroeder added that he wanted Welex to be seen as more than just a sheet company. “We have expertise and can create a complete lines solution.

“There is more pressure on customers’ engineers and we want to help them through the process, either directly or with the help of partners who we might work with.”

Commenting on current trading, Schroeder said Welex had had a good year, with income levels back to levels last seen in 2007. “We’ve had a very good 12 months,” he said.


Comments

Welex brings new executive team to NPE

Hamish Champ

Published: April 4, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

CPM Extrusion, ECON launch new line of underwater pelletizers

April 23, 2014 11:25 am ET

CPM Extrusion Group and ECON GmbH unveiled their brand new EUPC line of underwater pelletizers today at ChinaPlas held in Shanghai, China.    More

Image

TSM growing into a second generation of leadership

April 23, 2014 12:50 pm ET

This is a time of great growth for the Dundalk, Ireland-based TSM Control Systems, a company that has created a name for itself since 1977 by...    More

Negri Bossi's new owners may 'bring significant manufacturing' to US

April 16, 2014 1:09 pm ET

Italian plastics equipment major Negri Bossi may “bring significant manufacturing of injection molding machines back to the United...    More

Image

Polyair rebuilds from Sandy with help from Process Control

April 16, 2014 4:11 pm ET

Hurricane Sandy gutted Polyair Inter Pack Inc.'s Carlstadt, N.J., plant more than a year ago, and Brian Clawson won't soon forget the devastation.    More

JSW looks to improve equipment servicing in Europe through contract

April 15, 2014 11:09 am ET

Tokyo-based manufacturer of extruding machinery Japan Steel Works (JSW) has signed an agreement with a Dutch company to help it improve servicing on i...    More

Market Reports

Market Data Book - Rankings & Lists

A one-stop download of Plastic News' exclusive annual lists and processor rankings containing essential data including sales, employees, end markets, materials and more.
EXCLUSIVE EXCEL FEATURE: full mailing address details for available plant locations.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Mold Making and Tooling Review and Outlook 2014 North America

This report provides in-depth analysis of the mold and toolmaking market for North America, including discussions of trends, opportunities, threats, the latest developments in production and labor and equipment trends impacting moldmakers.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events