More Canadian firms sign up for Clean Sweep

Mike Verespej

Published: April 4, 2012 6:00 am ET

Related to this story

Topics Public Policy, Sustainability, NPE 2012

ORLANDO, FLA. (April 4, 7:40 a.m. ET) — More than 50 Canadian companies have pledged to abide by the industry-developed rules for Operation Clean Sweep for pellet containment since the U.S.-developed program was introduced in that country inJuly.

That is just one example of how the two major plastics groups in the U.S. and the Canadian Plastics Industry Association are leveraging off the best practices of each since the North American Plastics Alliance was formed to coordinate their efforts.

The idea behind NAPA was to make sure the plastics industry is sending out a clear and consistent message—not one that is fractured.

NAPA includes CPIA, the Society of the Plastics Industry Inc. and the plastics division of the American Chemistry Council. On its onset, the group has focused on four key areas: pellet containment, advocacy, energy recovery and consumer education initiatives aimed at getting key stakeholders to look more favorably on plastics.

At a Monday question-and-answer session at NPE2012, Steve Russell, president of ACC’s plastics division, said the associations are not creating a combined pool of resources, but creating their own pools to communicate and do outreach in a coordinated fashion.

“The three organizations have a long history of working together,” he said. “We are making sure that we are aligned with the communication messages we send.”

For example, new CPIA President and CEO Carol Hochu said her association was repurposing for the Canadian market messages initially developed by the ACC in its Plastics Make It Possible campaign.

“We had 58 million positive media impressions” from 14 messages that were repurposed last year and “13 million positive impressions from three messages that have been used this year,” she said. “We repurpose them to explain for Canada how plastic plays an important role in our lives.”

One issue that the three organizations are working to develop is the need and opportunity—as an option to landfill—to turn plastics into energy if all recycling efforts have been exhausted.

“There is a preference for every form of recycling before landfilling, and that include plastics-to-fuel,” said Russell. “Each of us have put a toe into the effort.”

“Our primary focus of energy recovery is recycling, but once recycling is exhausted, there still is an opportunity to avoid landfilling by turning plastics into fuel,” said Greg Wilkinson, former president and CEO of CPIA and now a consultant to the Canadian plastics association.

“There are more people and more legislators interested, but the biggest challenge we still face is the view of how plastics are seen after they are used,” said Wilkinson. “More people are seeing that is an opportunity and it doesn’t pay to bury it. But too many people still see it as waste, and not a resource and we have to change that.”

Overall, what is most important, said Russell, is that the three associations “find ways to collaborate and engage in information-sharing so that we can cost effectively address issues” that affect the entire plastics industry.

Hochu agreed. “Many of our issues cross the Canadian-U.S. border and our collaboration through NAPA has enabled all three organizations to focus our resources where they can make a difference for the North American manufacturing industry.”

The NAPA steering committee includes Russell, Hochu, SPI president and CEO Bill Carteaux, Paul Cohen, president of W. Ralston (Canada) Inc., who is also the CPIA board chairman; Jay Cude, president and CEO of Coeur Inc., who is chairman of the SPI board of directors; and Glenn Wright, commercial vice president of North America Plastics for Dow Chemical Co., who is also chairman of the ACC Plastics Division operating.


Comments

More Canadian firms sign up for Clean Sweep

Mike Verespej

Published: April 4, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Major packaging merger includes plastics operations

January 26, 2015 12:24 pm ET

A merger of packaging companies MeadWestvaco Corp. and Rock-Tenn Inc. will create a new company with nearly $16 billion in annual sales.    More

Image

Auto industry on the hunt for new lightweight materials

January 26, 2015 4:03 pm ET

The auto industry is focusing on lightweighting, and this is igniting a race to find new materials that can meet ever-changing performance needs of...    More

Image

Continental builds low-emission interior trim factory in China

January 26, 2015 12:33 pm ET

Benecke-Kaliko AG is making the largest investment in its history to build an environmentally friendly auto interior trim plant in China, prompted by ...    More

Image

UK legislators debate fracking

January 26, 2015 12:19 pm ET

LONDON — An influential group of members of Parliament has called for a moratorium to be imposed on fracking for shale gas as politicians...    More

Image

Oxo-biodegradable lobby slams 'scaremongering'

January 26, 2015 12:16 pm ET

Single-use plastic carrier bags made from biodegradable material should be exempted from the government’s proposed 5p-a-bag levy in England, sup...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events