More Canadian firms sign up for Clean Sweep

Mike Verespej

Published: April 4, 2012 6:00 am ET

Related to this story

Topics Sustainability, Public Policy, NPE 2012

ORLANDO, FLA. (April 4, 7:40 a.m. ET) — More than 50 Canadian companies have pledged to abide by the industry-developed rules for Operation Clean Sweep for pellet containment since the U.S.-developed program was introduced in that country inJuly.

That is just one example of how the two major plastics groups in the U.S. and the Canadian Plastics Industry Association are leveraging off the best practices of each since the North American Plastics Alliance was formed to coordinate their efforts.

The idea behind NAPA was to make sure the plastics industry is sending out a clear and consistent message—not one that is fractured.

NAPA includes CPIA, the Society of the Plastics Industry Inc. and the plastics division of the American Chemistry Council. On its onset, the group has focused on four key areas: pellet containment, advocacy, energy recovery and consumer education initiatives aimed at getting key stakeholders to look more favorably on plastics.

At a Monday question-and-answer session at NPE2012, Steve Russell, president of ACC’s plastics division, said the associations are not creating a combined pool of resources, but creating their own pools to communicate and do outreach in a coordinated fashion.

“The three organizations have a long history of working together,” he said. “We are making sure that we are aligned with the communication messages we send.”

For example, new CPIA President and CEO Carol Hochu said her association was repurposing for the Canadian market messages initially developed by the ACC in its Plastics Make It Possible campaign.

“We had 58 million positive media impressions” from 14 messages that were repurposed last year and “13 million positive impressions from three messages that have been used this year,” she said. “We repurpose them to explain for Canada how plastic plays an important role in our lives.”

One issue that the three organizations are working to develop is the need and opportunity—as an option to landfill—to turn plastics into energy if all recycling efforts have been exhausted.

“There is a preference for every form of recycling before landfilling, and that include plastics-to-fuel,” said Russell. “Each of us have put a toe into the effort.”

“Our primary focus of energy recovery is recycling, but once recycling is exhausted, there still is an opportunity to avoid landfilling by turning plastics into fuel,” said Greg Wilkinson, former president and CEO of CPIA and now a consultant to the Canadian plastics association.

“There are more people and more legislators interested, but the biggest challenge we still face is the view of how plastics are seen after they are used,” said Wilkinson. “More people are seeing that is an opportunity and it doesn’t pay to bury it. But too many people still see it as waste, and not a resource and we have to change that.”

Overall, what is most important, said Russell, is that the three associations “find ways to collaborate and engage in information-sharing so that we can cost effectively address issues” that affect the entire plastics industry.

Hochu agreed. “Many of our issues cross the Canadian-U.S. border and our collaboration through NAPA has enabled all three organizations to focus our resources where they can make a difference for the North American manufacturing industry.”

The NAPA steering committee includes Russell, Hochu, SPI president and CEO Bill Carteaux, Paul Cohen, president of W. Ralston (Canada) Inc., who is also the CPIA board chairman; Jay Cude, president and CEO of Coeur Inc., who is chairman of the SPI board of directors; and Glenn Wright, commercial vice president of North America Plastics for Dow Chemical Co., who is also chairman of the ACC Plastics Division operating.


Comments

More Canadian firms sign up for Clean Sweep

Mike Verespej

Published: April 4, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Unilever puts Dove brand on a MuCell diet

April 23, 2014 1:57 pm ET

New technology employed by Unilever NV in the manufacture of bottles for its Dove Body Wash range of products could end up saving the brand owner up...    More

Sale of Romanian PVC producer Oltchim assets postponed again

April 23, 2014 1:35 pm ET

The long anticipated privatization of insolvent Romanian PVC producer Oltchim has been postponed yet again, this time until mid-May.    More

Image

Coffee roaster looks to improve footprint of single cup systems

April 22, 2014 1:30 pm ET

One of the largest coffee and tea manufacturers in North America has introduced a single-serve beverage capsule intended to curb the waste created by ...    More

Some medical devices could get faster approval with new FDA rules

April 22, 2014 7:41 pm ET

The U.S. Food and Drug Administration is proposing an expedited approval for medical devices for devices aimed at the diagnosis or treatment of...    More

Image

Two Ohio groups team up to accelerate development of future medical devices

April 22, 2014 9:55 am ET

The Austen BioInnovation Institute in Akron and Cleveland-based design specialists Nottingham Spirk announced a strategic partnership that the two org...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events