Borch has eye on North American sales

By Nina Ying Sun
Assistant Managing Editor

Published: April 11, 2012 6:00 am ET

Related to this story

Topics Injection Molding, Machinery, NPE 2012

ORLANDO, FLA. (April 11, 3:15 p.m. ET) — Larry Mermuys started buying Borch injection molding presses imported from China in 2004 for his company, Tier 2 auto supplier Plastics Plus Inc. in Hamilton, Ontario. “The first ones had issues,” he said. But at NPE2012, he was at Borch’s booth touting the machines as president of Borche North America.

He still is the president of Plastics Plus. But he’s also trying to help the Chinese machinery maker make a larger impact in the North American market.

(The Chinese parent company spells its name Borch, while the North American company uses Borche.)

Mermuys said Borch has been constantly improving and upgrading its products over the years, and 15 of the 19 presses currently in his molding shop are Borch machines.

Borch now exports a third of its machines, well established in Europe and South America, according to Hans Chen, vice president of Guangzhou Borch Machinery Co. Ltd. and president of Upland, Calif.-based Borch Import & Export Inc.

The Guangzhou-based company showcased two presses at NPE, and Chen said he is seeking agents in the United States. “We are ready to speed up our growth in North America, and we are ready in every way – technology, team, and capital.”

Its machines exceed the energy-saving standards set by China’s leading press makers, and offer high-precision and high-speed features, added Joe Tang, director of sales & marketing of Guangzhou Borch. He touted two other advantages, including cost effectiveness and fast service and response. The portfolio includes all-electric and two-platen machines.

“People walk up to our booth and ask whether the machines are on – they just couldn’t believe how quiet these presses are,” Chen said.

Borch’s current production capacity is at about 5,000 machines or 1 billion yuan (US$158.5 million). It is building a new plant in Shaoxing, Zhejiang province, which is expected to launch and double Borch’s capacity in three years.

“After the global recession, the U.S. market now is showing healthy growth. Manufacturers have a critical need for cost-effective equipment to take advantage of the growth opportunity,” Chen said. He said his market research shows that many North American injection molders are looking to replace their outdated machines that are more than 12 years old.

Chen said he’s confident that, “with the right team,” Borch can grow its North American sales to US$100 million over the next three years. He believes that the business will need to start an assembly facility in the U.S., once sales reach a certain point, “and that will happen in the near future.”


Comments

Borch has eye on North American sales

By Nina Ying Sun
Assistant Managing Editor

Published: April 11, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Yizumi's stock price shoots up

January 30, 2015 11:56 am ET

Chinese injection press maker Guangdong Yizumi Precision Machinery Co. Ltd. has seen its stock price more than double in the first five trading days...    More

Image

China to lead the way on robots

January 30, 2015 11:12 am ET

More industrial robots will be operating in China’s production plants than in the European Union or North America by 2017.    More

Image

Falcon Plastics expands in South Dakota

January 29, 2015 11:45 am ET

Falcon Plastics Inc. is putting the final touches on a 60,000 square foot addition that will nearly double the size of its Brookings, S.D.,...    More

Image

African equity fund invests in Kenya's General Plastics

January 28, 2015 4:24 pm ET

An African investment fund specializing in agriculture has invested in Kenyan packaging firm General Plastics Ltd. to provide funds to expand in the...    More

Image

Piovan buys majority stake in Italy's Penta

January 28, 2015 12:04 pm ET

Italian auxiliary equipment company Piovan SpA has acquired a majority stake in the Italian materials handling company Penta srl, based in Poggio Rena...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events