Borch has eye on North American sales

By Nina Ying Sun
Assistant Managing Editor

Published: April 11, 2012 6:00 am ET

Related to this story

Topics Injection Molding, Machinery, NPE 2012

ORLANDO, FLA. (April 11, 3:15 p.m. ET) — Larry Mermuys started buying Borch injection molding presses imported from China in 2004 for his company, Tier 2 auto supplier Plastics Plus Inc. in Hamilton, Ontario. “The first ones had issues,” he said. But at NPE2012, he was at Borch’s booth touting the machines as president of Borche North America.

He still is the president of Plastics Plus. But he’s also trying to help the Chinese machinery maker make a larger impact in the North American market.

(The Chinese parent company spells its name Borch, while the North American company uses Borche.)

Mermuys said Borch has been constantly improving and upgrading its products over the years, and 15 of the 19 presses currently in his molding shop are Borch machines.

Borch now exports a third of its machines, well established in Europe and South America, according to Hans Chen, vice president of Guangzhou Borch Machinery Co. Ltd. and president of Upland, Calif.-based Borch Import & Export Inc.

The Guangzhou-based company showcased two presses at NPE, and Chen said he is seeking agents in the United States. “We are ready to speed up our growth in North America, and we are ready in every way – technology, team, and capital.”

Its machines exceed the energy-saving standards set by China’s leading press makers, and offer high-precision and high-speed features, added Joe Tang, director of sales & marketing of Guangzhou Borch. He touted two other advantages, including cost effectiveness and fast service and response. The portfolio includes all-electric and two-platen machines.

“People walk up to our booth and ask whether the machines are on – they just couldn’t believe how quiet these presses are,” Chen said.

Borch’s current production capacity is at about 5,000 machines or 1 billion yuan (US$158.5 million). It is building a new plant in Shaoxing, Zhejiang province, which is expected to launch and double Borch’s capacity in three years.

“After the global recession, the U.S. market now is showing healthy growth. Manufacturers have a critical need for cost-effective equipment to take advantage of the growth opportunity,” Chen said. He said his market research shows that many North American injection molders are looking to replace their outdated machines that are more than 12 years old.

Chen said he’s confident that, “with the right team,” Borch can grow its North American sales to US$100 million over the next three years. He believes that the business will need to start an assembly facility in the U.S., once sales reach a certain point, “and that will happen in the near future.”


Comments

Borch has eye on North American sales

By Nina Ying Sun
Assistant Managing Editor

Published: April 11, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Mission Plastics brings new automated work cell on line

August 26, 2014 4:17 pm ET

Custom injection molder Mission Plastics Inc. and a customer have created a $1.5-million automated work cell for a medical diagnostics product.    More

Image

Sonoco buys Germany's Weidenhammer, plans for thin-walled packaging growth

August 25, 2014 1:41 pm ET

Sonoco Products Co.'s acquisition of Weidenhammer Packaging Group GmbH of Germany includes plastic packaging technology that the company is targeting ...    More

Image

New contract for JCI workers heads off potential strike in Ontario

August 25, 2014 3:17 pm ET

About 300 unionized workers at a Johnson Controls Inc. interiors plant in Ontario ratified a new three-year contract, heading off a potential strike...    More

Image

Haitian to start assembly of injection presses in India

August 25, 2014 2:59 pm ET

Chinese press maker Haitian International Holdings Ltd. plans to expand its operation in India.    More

Image

Making the most of complexity

August 22, 2014 1:02 pm ET

In the global market for injection molded parts, custom molders have tried a million different ways to differentiate themselves from the pack. Make th...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events