Hedstrom moves aggressively into fitness products

By Bill Bregar
Senior Staff Reporter

Published: April 13, 2012 6:00 am ET

Related to this story

Topics Mergers & Acquisitions, Consumer Products, Rotomolding

ASHLAND, OHIO (April 13, 11:40 a.m. ET) — Hedstrom, the rotational molding division of Ball, Bounce and Sport Inc., is moving more aggressively into the “sport” part of its name, becoming a distributor and marketer of Bosu fitness products.

Ball, Bounce and Sport’s Hedstrom Plastics has been rotomolding PVC exercise balls for the Bosu Balance Trainer and Bosu Ballast Ball, and doing assembly at its factory in Ashland, Ohio. The plastics processor had been supplying the products to Fitness Quest Inc., a distributor of exercise products in Canton, Ohio.

Now Hedstrom has acquired exclusive worldwide distribution of the BOSU line from Fitness Quest.

It’s a big move, said Hedstrom President and CEO Jim Braeunig. The company is a major rotomolder of exercise balls, but Bosu is a complete exercise system, he said. It combines a ball with an injection molded platform to improve balance.

“We have formed a new division called Hedstrom Fitness that will house the Bosu product line,” Braeunig said.

Hedstrom has hired four key employees from Fitness Quest. Braeunig said the company plans to hire four more people.

Hedstrom also will work with David Weck, who invented the Bosu in 1999. The Bosu Balance Trainer helped introduce balance training to athletes and coaches, fitness professionals, medical and rehabilitation specialists and schools. Braeunig said Weck is eager to create new products.

“Our goals are to develop product line extensions, acquire other key fitness products and become a more viable player in this market segment,” Braeunig said.

“Bosu” stands for “both sides up,” meaning the product can be used with either the dome of the platform side up. Hedstrom currently manufacturers commercial and retail versions of the Bosu Balance Trainer and Bosu Ballast Ball, a weighted stability ball.

The Bosu is U.S. made. Hedstrom does rotomolding and assembly. Premere Enterprises Inc. in Bolivar, Ohio, injection molds the platform parts.

Braeunig said Hedstrom plans to open a Bosu showroom next to its Ashland factory, that will include a gym for employees.


Comments

Hedstrom moves aggressively into fitness products

By Bill Bregar
Senior Staff Reporter

Published: April 13, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Deal adds U.K. plant to DelStar

November 25, 2014 12:47 pm ET

Schweitzer-Mauduit International Inc. (SWM) is acquiring certain assets from the advanced wound management division of London-based Smith & Nephew...    More

Image

Onex buying packaging group SIG Combibloc

November 24, 2014 9:05 am ET

ex Corp. will buy SIG Combibloc Group, the Switzerland-based manufacturer of aseptic carton packaging and plastics closures from New Zealand's Rank...    More

Image

AMA Plastics adds presses, changes management structure

November 24, 2014 3:57 pm ET

AMA Plastics Inc. has strengthened its management structure, received recognition for entrepreneurship, achieved quality improvements and added three ...    More

Image

3D Systems buying Cimatron

November 24, 2014 1:46 pm ET

3D Systems Corp. is buying Cimatron Ltd., an Israel-based company that makes integrated computer-assisted design and manufacturing software, for $97...    More

UK court hearing case of rotomolding worker killed in 280 C oven

November 21, 2014 9:00 am ET

The management at a United Kingdom rotational molding plant are facing criminal charges for the death of a worker who was trapped inside a 280 Celsiu...    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events