Hedstrom moves aggressively into fitness products

By Bill Bregar
Senior Staff Reporter

Published: April 13, 2012 6:00 am ET

Related to this story

Topics Consumer Products, Mergers & Acquisitions, Rotomolding

ASHLAND, OHIO (April 13, 11:40 a.m. ET) — Hedstrom, the rotational molding division of Ball, Bounce and Sport Inc., is moving more aggressively into the “sport” part of its name, becoming a distributor and marketer of Bosu fitness products.

Ball, Bounce and Sport’s Hedstrom Plastics has been rotomolding PVC exercise balls for the Bosu Balance Trainer and Bosu Ballast Ball, and doing assembly at its factory in Ashland, Ohio. The plastics processor had been supplying the products to Fitness Quest Inc., a distributor of exercise products in Canton, Ohio.

Now Hedstrom has acquired exclusive worldwide distribution of the BOSU line from Fitness Quest.

It’s a big move, said Hedstrom President and CEO Jim Braeunig. The company is a major rotomolder of exercise balls, but Bosu is a complete exercise system, he said. It combines a ball with an injection molded platform to improve balance.

“We have formed a new division called Hedstrom Fitness that will house the Bosu product line,” Braeunig said.

Hedstrom has hired four key employees from Fitness Quest. Braeunig said the company plans to hire four more people.

Hedstrom also will work with David Weck, who invented the Bosu in 1999. The Bosu Balance Trainer helped introduce balance training to athletes and coaches, fitness professionals, medical and rehabilitation specialists and schools. Braeunig said Weck is eager to create new products.

“Our goals are to develop product line extensions, acquire other key fitness products and become a more viable player in this market segment,” Braeunig said.

“Bosu” stands for “both sides up,” meaning the product can be used with either the dome of the platform side up. Hedstrom currently manufacturers commercial and retail versions of the Bosu Balance Trainer and Bosu Ballast Ball, a weighted stability ball.

The Bosu is U.S. made. Hedstrom does rotomolding and assembly. Premere Enterprises Inc. in Bolivar, Ohio, injection molds the platform parts.

Braeunig said Hedstrom plans to open a Bosu showroom next to its Ashland factory, that will include a gym for employees.


Comments

Hedstrom moves aggressively into fitness products

By Bill Bregar
Senior Staff Reporter

Published: April 13, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

RJG buys UK training group G&A

September 30, 2014 11:10 am ET

G&A Moulding Technology Ltd., a United Kingdom-based training and consultancy group, has been bought by RJG Inc., the U.S.-based training business.    More

Image

Clariant extends reach into Asia with acquisition

September 29, 2014 9:54 am ET

Clariant International Ltd. is buying VitaPac (HK) Industrial Ltd., a Hong Kong-based company which produces desiccant packets for the healthcare...    More

Image

Nypro Healthcare continues to grow following Jabil acquisition

September 26, 2014 1:59 pm ET

Nypro Healthcare's newest medical device manufacturing facility offers 200,000 square feet of carefully configured Class 8 clean room molding and...    More

Image

England's Essentra buying Abric Berhad

September 26, 2014 11:31 am ET

Packaging firm Essentra plc has announced the planned acquisition of Abric Berhad, a Kuala Lumpur-based manufacturer of security sealing products.    More

Image

Bosch taking full ownership of home appliance venture BSH

September 26, 2014 11:11 am ET

Robert Bosch GmbH is set to take full control of Bosch und Siemens Hausgeräte GmbH (BSH), the domestic appliances giant that it formed with engineerin...    More

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events