Hedstrom moves aggressively into fitness products

By Bill Bregar
Senior Staff Reporter

Published: April 13, 2012 6:00 am ET

Related to this story

Topics Consumer Products, Mergers & Acquisitions, Rotomolding

ASHLAND, OHIO (April 13, 11:40 a.m. ET) — Hedstrom, the rotational molding division of Ball, Bounce and Sport Inc., is moving more aggressively into the “sport” part of its name, becoming a distributor and marketer of Bosu fitness products.

Ball, Bounce and Sport’s Hedstrom Plastics has been rotomolding PVC exercise balls for the Bosu Balance Trainer and Bosu Ballast Ball, and doing assembly at its factory in Ashland, Ohio. The plastics processor had been supplying the products to Fitness Quest Inc., a distributor of exercise products in Canton, Ohio.

Now Hedstrom has acquired exclusive worldwide distribution of the BOSU line from Fitness Quest.

It’s a big move, said Hedstrom President and CEO Jim Braeunig. The company is a major rotomolder of exercise balls, but Bosu is a complete exercise system, he said. It combines a ball with an injection molded platform to improve balance.

“We have formed a new division called Hedstrom Fitness that will house the Bosu product line,” Braeunig said.

Hedstrom has hired four key employees from Fitness Quest. Braeunig said the company plans to hire four more people.

Hedstrom also will work with David Weck, who invented the Bosu in 1999. The Bosu Balance Trainer helped introduce balance training to athletes and coaches, fitness professionals, medical and rehabilitation specialists and schools. Braeunig said Weck is eager to create new products.

“Our goals are to develop product line extensions, acquire other key fitness products and become a more viable player in this market segment,” Braeunig said.

“Bosu” stands for “both sides up,” meaning the product can be used with either the dome of the platform side up. Hedstrom currently manufacturers commercial and retail versions of the Bosu Balance Trainer and Bosu Ballast Ball, a weighted stability ball.

The Bosu is U.S. made. Hedstrom does rotomolding and assembly. Premere Enterprises Inc. in Bolivar, Ohio, injection molds the platform parts.

Braeunig said Hedstrom plans to open a Bosu showroom next to its Ashland factory, that will include a gym for employees.


Comments

Hedstrom moves aggressively into fitness products

By Bill Bregar
Senior Staff Reporter

Published: April 13, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Sumitomo Bakelite buying injection molder Vaupell Holdings

April 24, 2014 7:37 pm ET

Private equity firm H.I.G. Capital LLC of Miami has entered into a definitive agreement to sell plastics processor Vaupell Holdings Inc. to Sumitomo...    More

Zimmer buying Biomet in $13 billion deal

April 24, 2014 4:25 pm ET

Orthopedic device giant Zimmer Holdings Inc. is buying rival Biomet Inc. in a $13.35 billion cash and stock deal, the companies announced April 24.    More

Songwon acquires division of India's SeQuent

April 24, 2014 12:22 pm ET

Songwon Industrial Group of South Korea has signed a deal with SeQuent Scientific Limited, India to acquire SeQuent's specialty chemicals business.    More

Image

China's biggest fuel tank maker getting a US foothold

April 23, 2014 4:41 pm ET

The majority owner of China's biggest fuel tank maker is expanding its global automotive footprint with the acquisition of the fuel tank unit of...    More

Image

How CEO Santi is changing ITW

April 23, 2014 2:48 pm ET

Scott Santi is showing he can do more than just cut costs at Illinois Tool Works Inc.    More

Market Reports

Market Data Book - Rankings & Lists

A one-stop download of Plastic News' exclusive annual lists and processor rankings containing essential data including sales, employees, end markets, materials and more.
EXCLUSIVE EXCEL FEATURE: full mailing address details for available plant locations.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Mold Making and Tooling Review and Outlook 2014 North America

This report provides in-depth analysis of the mold and toolmaking market for North America, including discussions of trends, opportunities, threats, the latest developments in production and labor and equipment trends impacting moldmakers.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events