Belgium's PCV targets IML sector

Hamish Champ

Published: April 16, 2012 6:00 am ET

Related to this story

Topics Design, Product News, NPE 2012

ORLANDO, FLA. (April 16, 1:15 p.m. ET) — Printing Co. Verstraete is a Belgium-based in-mold labeling company that used NPE2012 to highlight its products in a market where it claims a 70 percent market share of the IML sector.

The company has not taken a booth at the trade show, but PCV business manager Dieter Maes said attending NPE “confirms our market status” in IML, a position boosted by the seven companies exhibiting at the event that are running the company’s technology, including Arburg, Engel and Wittmann Battenfeld.

“We produce 34 million IMLs a day, 7 billion a year, at our two Belgian facilities. A quarter of our labels are exported outside Europe, with 20 percent going to North and South America,” Maes said. PCV turnover is about 82 million euros ($109 million) a year.

Adaptability is a key element of PCV’s IML system, said Maes, since retailers can change their requirement demands for tub and other container labeling at a moment’s notice. “Take ice cream flavors; they change all the time. You need to be able to respond quickly,” he added.

Maes also has seen a shift in attitude toward the benefits of IML technology in packaging.

“A growing number of brands are moving some of the money they’d previously earmarked for advertising over to packaging innovation, and we’re seeing budgets rising in the Americas,” he said.

PCV also is looking to exploit its range of aesthetic options and the functionality of its IML systems.

“Not only do we want to make the process as cost effective as possible, IML is also a sustainable process, which is important for retailers like Wal-Mart who score packaging according to its environmental friendliness.

“Plus we want to broaden the horizon of what IML can do for things like paint and cosmetics containers and areas such as metal-to-plastic,” Maes said.

PCV offers metallic IML in a range of colors, peelable IML, IML-T — an orange peel foil developed to work with thermoforming processing — and oxygen barrier labeling that can extend a product’s shelf life.


Comments

Belgium's PCV targets IML sector

Hamish Champ

Published: April 16, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

China's Jinming honored as global partner by ExxonMobil

December 22, 2014 12:08 pm ET

Guangdong Jinming Machinery Co. Ltd. has been recognized as a global strategic development partner by ExxonMobil Chemical Co.    More

Smithers Group relocating some jobs to Ohio

December 19, 2014 10:05 am ET

Smithers Group will relocate its North American Information business unit from Portland, Maine, to Akron, Ohio, and as a result will move more than...    More

Image

Ecojug trims HDPE from milk jugs

December 17, 2014 8:57 am ET

United Diary Inc. has saved 1.7 million pounds of high density polythylene during the production of 80 million of its new Ecojug milk jug design...    More

Image

Amcor unveils hot-fill PET jars that accept metal lug closures

December 17, 2014 8:47 am ET

Amcor Rigid Plastics has developed hot-fill PET jars that accept metal lug closures — which the company claims is a first for food packaging.    More

Image

Heritage Bag adds Gloucester equipment

December 17, 2014 6:00 am ET

Heritage Bag Co. has purchased six bag-making machines from Gloucester Engineering Co. for its new headquarters factory in Roanoke, Texas, which also ...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events