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Dow sees consumer demand driving packaging in Asia

By: Robert Grace

SHANGHAI (April 24, 2:10 p.m. ET) — Consumer preferences are driving change across the diverse end markets of Asia, prompting firms such as Dow Chemical Co. to have to adapt quickly, especially in such sectors as plastics packaging. "North America is one market," said Lawrence Cheung, Dow Chemical Pacific Ltd.’s commercial director for Performance Plastics for Greater China. "But Asia Pacific is 20 markets," with huge demand, calling for billions and billions of packages.

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