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Copycats don’t cut it when it comes to design for car interiors

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SHANGHAI (April 27, 12:10 p.m. ET) — After years of arriving in China with exact copies of the cars sold in the West, international automakers are getting wise to the different design expectations of Chinese customers. For designers of car interiors, that could mean making small adjustments to instrument panels — or gutting the car’s entire interior and starting fresh.

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