China growth feeds auto demand

By Rhoda Miel
News Editor

Published: May 17, 2012 6:00 am ET

John Zeng of LMC Automotive at the China Plastics in Automotive Conference, held April 17 in Shanghai (Plastics News photo by Laurence Mak/Ginger Advertising)

Related to this story

Topics Automotive

SHANGHAI (May 17, 3:35 p.m. ET) — To understand the rate of economic growth China is experiencing, John Zeng looks to the United States’ past.

Between 1880 and 1970, the U.S. went through an economic surge that saw it from the days of the pioneers to urbanization to a complete modernization that spread from large cities to small rural towns of the Midwest.

China today sits at the same tipping point as the U.S. in 1900, said Zeng director of Asia Pacific forecasting for analyst group LMC Automotive — with half of its population in cities, with access to everything modern life offers, and half in rural areas. The U.S. took the next six decades to modernize everywhere.

“China, within 20 years, will do what it took the U.S. 60 years to do,” he said during Plastics News’  China Plastics in Automotive Conference April 17 in Shanghai.

China produced more than 18 million cars in 2011, and while demand may have cooled at the start of 2012, forecasters still expect the country’s auto market will hit 30 million cars by the end of this decade.

That supercharged growth will continue feeding the demand for new car production in China, but central and provincial governments will also struggle to control traffic congestion and rising demand for energy.

Those realities, in turn, will force the auto industry in China to embrace new technologies as it creates the future car for China, with turbo chargers to get more miles out of gasoline-powered engines as well as a need for engines that run on alternate fuels.

Each of those vehicles will require lighter weight materials to meet expectations from both the government and consumers to get more performance out of engines, but also must embrace design and ergonomic cues the Chinese consumer wants.

A young buyer selecting a first car in China is not the same as a young person in California looking to differentiate his tastes from those of his parents, noted Klaus Paur, the Shanghai-based global head of automotive for consulting group Ipsos.

“The young consumers’ buying behaviors are a blend of traditional values and new,” he said. “They want the acceptance of their family and friends. They want to fit into their social group.”

There are some key design cues that automakers and suppliers are recognizing, Paur said. Chinese consumers are drawn more to large headlights and a large chrome-plated front grille. Likewise, chrome and metallic-highlighted interior trim is preferred over wood trim, which is considered “stodgy.”

The new buyers in China are open to multiple brands, especially international brands, he said. The typical consumer will consider four or five brands, said Jim Press, president of international operations for car dealership group McLarty Automotive Partners.

More than 80 percent of car buyers in China are buying their first car, Zeng said. That compares to 12 percent of car buyers in Germany and 10 percent in Japan.

The central government has set targets for the future vehicles, including a requirement that 25 percent of the vehicles sold by 2018 be electric vehicles, although that target may be difficult to hit, he said. It is also promoting the use of methanol as an alternative fuel, with trial developments in three cities now.

Much of the growth of China’s domestic car market so far has been driven by the key cities of Shanghai, Beijing and Guangzhou. As development and modernization moves beyond those cities, demand will only expand.

There are 627 cities in China classified as Tier 2 or Tier 3 — with populations ranging from 500,000 to 2 million, Press said. Many of those cities do not even have an auto dealership yet, but have consumers already anxious to buy their first car.

China’s auto industry is just beginning its long growth in those cities, with 8 percent growth this year, said Shi Jianhua, vice secretary general of the China Association of Automobile Manufacturers.

“And then there are the Tier 4 and Tier 5 cities,” said Jack Cheng, general manager of GAC Fiat Automobiles Co. Ltd., which is building a new plant in Changsha to makes Fiat cars. “Those guys are hungry.”


Comments

China growth feeds auto demand

By Rhoda Miel
News Editor

Published: May 17, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Plastikon expanding in Kentucky

October 17, 2014 11:24 am ET

Automotive supplier Plastikon Industries Inc. plans to more than double the size of its production facility in Leitchfield, Ky.    More

Image

Chrysler's Busse has a surprise for you

October 16, 2014 6:00 am ET

Chrysler Group's interior design chief Klaus Busse and his team enjoy hiding what they call "Easter eggs" throughout Chrysler Group vehicles for...    More

Image

Yazaki expanding in Romania

October 16, 2014 6:36 am ET

Japanese car parts maker Yazaki Corp. has unveiled plans to open two new production facilities in Romania, reported local business daily Ziarul...    More

Image

French molder betting on growth in the auto industry, Detroit

October 14, 2014 6:00 am ET

Precision French molder AdduXi Group is opening its first factory outside of its home country — in a Detroit suburb — and the top local...    More

Image

JCI looking at nanoparticle coatings to reduce VOCs in auto interiors

October 13, 2014 6:00 am ET

In an effort to improve interior air quality in the cars for which it supplies parts, the interiors division of Johnson Controls Inc. recently explore...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events