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Global auto industry banking on China

Published: May 23, 2012 6:00 am ET
Updated: May 23, 2012 12:00 am ET

In China, a new generation of consumer is getting behind the wheel. This shift in car buying is bringing new opportunities that has the global auto industries banking on future sales in China. Klaus Paur of Ipsos SA and David Schoch of Ford Motor China discuss how young consumers in China are bringing a generational change that is likely to spur opportunities for the global auto market. The executives spoke during the China auto show in Shanghai.

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