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Design gets materials to market

By: Rhoda Miel

BOSTON (Sept. 18, 10:35 a.m. ET) — Plastics companies have been investing in outreach programs and collaborating with industrial designers for years, but each new project continues to pay off with insights for resin makers — not just in terms of how designers think but in new information about their own products. Check out this video of a collaborative design project with Eastman Chemical Co.

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