logo

Taiwan auxiliary equipment maker Shini plans U.S. service center

By: Steve Toloken

September 24, 2012

TAIPEI, TAIWAN (Sept. 24, 1:05 p.m. ET) — Broad-based Taiwanese auxiliary equipment maker Chini Group Corp. is setting up a warehouse and technology center in Atlanta, its first in North America, and is considering setting up a sales and service office in Germany.

The Taipei-based company plans to open the 40,000 square foot facility in Atlanta in mid-2013 to help it cut lead times and better serve customers in North America, said Alan Chen, overseas business and marketing director, in an interview at the company’s booth at the Taipei Plas show.

“Right now I think these are the two areas we are weaker in the U.S., service and lead time,” he said. “It’s a market we don’t want to miss. Of course China is still our biggest market but America is one of the key markets.”

The company is one of the largest makers of plastics auxiliary equipment in China, and has been expanding rapidly there in recent years. It currently plans to open a new factory in the western Chinese city of Chongqing in 2014.

The company has a service office in Poland and is considering another sales and service office in Germany, although no decisions have been made, Chen said.

Taipei Plas took place from Sept. 21 to Sept. 25 in Taipei.