FTC releases updated Green Guides

Shawn Wright

Published: October 1, 2012 6:00 am ET

Related to this story

Topics Packaging, Sustainability, Materials, Suppliers

WASHINGTON (Oct. 1, 12:45 p.m. ET) — The Federal Trade Commission today released its revised Guides for the Use of Environmental Marketing Claims, also known as its “Green Guides.”

It’s the first time in 14 years that FTC has updated the Green Guides. The publication is intended to make sure consumers get accurate advertising.

The updates include new sections on the use of carbon offsets, “green” certifications and seals, and renewable energy and renewable materials claims, among others.

“The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and for producers who want to sell them,” FTC Chairman Jon Leibowitz said in a statement. “But this win-win can only occur if marketers’ claims are truthful and substantiated. The FTC’s changes to the Green Guides will level the playing field for honest business people and it is one reason why we had such broad support.”

FTC first introduced its guidelines in 1992 to address eight environmental marketing claims: general environmental benefit; degradable, biodegradable or photodegradable; compostable; recyclable; recycled content; source reduction; refillable; ozone safe; and ozone friendly.

The new Green Guides also contain new sections on “free-of” claims and “non-toxic” claims.

The guides are not agency rules or regulations. Instead, they describe the types of environmental claims FTC may or may not find deceptive.

There are more than 400 green certification systems and eco-friendly labels in a variety of industries, making it difficult to determine which company is “green” and which company is “greenwashing” — deceptive promotion of a company as environmentally friendly.


Comments

FTC releases updated Green Guides

Shawn Wright

Published: October 1, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Investment firm buys Ontario cap molder

October 23, 2014 2:01 pm ET

A company whose varied interests include food and refrigerated transportation businesses is now moving into plastic caps.    More

Image

FTC warns bag makers to take care before making biodegradeability claims

October 23, 2014 12:30 pm ET

Makers of oxodegradable or oxo-biodegradable plastic bags should consider themselves on notice, according to the U.S. Federal Trade Commission.    More

Image

Westlake adding ethylene capacity in Louisiana

October 23, 2014 9:54 pm ET

Westlake Chemical Corp. will add 250 million pounds of annual ethane-based ethylene capacity as part of a $330 million expansion project in Lake...    More

Image

PolyOne increases quarterly profits despite falling sales

October 23, 2014 4:55 pm ET

North American compounding leader PolyOne Corp. saw its third-quarter profit increase, even as sales fell vs. the year-ago period.    More

Image

Bemis reports record quarterly profit

October 23, 2014 1:06 pm ET

Bemis Company Inc. saw record per-share earnings from continuing operations during the third quarter, but charges associated with the divestiture of i...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events