FTC releases updated Green Guides

Shawn Wright

Published: October 1, 2012 6:00 am ET

Related to this story

Topics Materials, Suppliers, Sustainability, Packaging

WASHINGTON (Oct. 1, 12:45 p.m. ET) — The Federal Trade Commission today released its revised Guides for the Use of Environmental Marketing Claims, also known as its “Green Guides.”

It’s the first time in 14 years that FTC has updated the Green Guides. The publication is intended to make sure consumers get accurate advertising.

The updates include new sections on the use of carbon offsets, “green” certifications and seals, and renewable energy and renewable materials claims, among others.

“The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and for producers who want to sell them,” FTC Chairman Jon Leibowitz said in a statement. “But this win-win can only occur if marketers’ claims are truthful and substantiated. The FTC’s changes to the Green Guides will level the playing field for honest business people and it is one reason why we had such broad support.”

FTC first introduced its guidelines in 1992 to address eight environmental marketing claims: general environmental benefit; degradable, biodegradable or photodegradable; compostable; recyclable; recycled content; source reduction; refillable; ozone safe; and ozone friendly.

The new Green Guides also contain new sections on “free-of” claims and “non-toxic” claims.

The guides are not agency rules or regulations. Instead, they describe the types of environmental claims FTC may or may not find deceptive.

There are more than 400 green certification systems and eco-friendly labels in a variety of industries, making it difficult to determine which company is “green” and which company is “greenwashing” — deceptive promotion of a company as environmentally friendly.


Comments

FTC releases updated Green Guides

Shawn Wright

Published: October 1, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

PET to PET boosts recycling capacity

September 18, 2014 11:14 am ET

PET to PET Recycling Austria GmbH, a bottle-to-bottle PET recycling operation backed by Coca-Cola Hellenic Bottling and several beverage...    More

Image

Bayer spinning off plastics business

September 18, 2014 8:49 am ET

Bayer AG will spin off its MaterialScience plastics group into a separate, publicly-traded company within the next 12 to 18 months.    More

Image

Minnesota receives grant to help develop new bioplastics

September 17, 2014 4:08 pm ET

The University of Minnesota has received a $20 million grant to fund the development of new types of bioplastics.    More

Image

China's Polymax Elastomer launches U.S. production in Illinois

September 17, 2014 3:35 pm ET

Chinese materials maker Polymax Elastomer Technology Co. Ltd. has opened a North American production site and headquarters in Waukegan, Ill.    More

Image

PolyOne helps nonprofit get water purification to more places in need

September 17, 2014 1:59 pm ET

Resin giant PolyOne Corp. is teaming up with WaterStep, a non-profit water purification agency, to help the group assist a greater number of disaster ...    More

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events