Coke bottler invests in French recycling venture

Published: October 4, 2012 6:00 am ET

Related to this story

Topics Materials, Suppliers, Sustainability, Packaging, Blow Molding, Recycling

ATLANTA (Oct. 4, 1:45 p.m. ET) — Coca-Cola Enterprises Inc. (CCE) has unveiled two initiatives aimed at improving recycling behavior and infrastructure in Europe.

Atlanta-based CCE, a bottler that serves Coca-Cola Co. customers in Europe, is establishing a joint venture in France that will boost capacity at an existing recycling plant by 20,000 metric tons annually.

The venture is APPE, the packaging division of La Seda de Barcelona, which has a recycling plant in Beaune, France.

The deal will Coke will expand the plant’s plastics reprocessing facility by 70 percent.

The company is also funding a research partnership to explore how strategies to change consumer behavior can improve at-home recycling rates in Great Britain and France.

Recycling rates in these two countries remain below most of the wrest of Europe despite growing awareness of environmental concerns among consumers. Just half of plastic bottles are collected for recycling in these countries; as a result, manufacturers face restrictions in the supply of locally available recycled PET.

“Our goal to lead our industry in sustainable packaging and recycling means we must support and promote improvements throughout our value chain,” said John Brock, chairman and CEO of CCE.

“These initiatives aim to address two of our biggest challenges in this area – improving recycling rates by influencing consumer behavior at home and meeting the increasing demand for recycled PET through investments in strategic infrastructure projects.”

While consumers express strong support for recycling, at-home rates do not reflect this. Seventy-nine percent of consumers polled at the 2012 Olympics Games claimed to always recycle plastic bottles at home, yet national data shows that recycling rates are much lower.

The research program will seek to define interventions that can overcome the gap between belief and behavior. It will be delivered in partnership with the University of Exeter and will be based upon in-depth research with households in Great Britain and France over a 10-month period.


Comments

Coke bottler invests in French recycling venture

Published: October 4, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Vinyl siding's lead slips, but industry pushing back

July 29, 2014 2:04 pm ET

Vinyl siding continues to be the top cladding choice for home builders and remodelers but fiber cement is gaining ground — at an alarming rate...    More

Unipex Group buys Ferguson Chemical Innovation

July 29, 2014 1:57 pm ET

Chemical distributor Unipex Group Inc. announced July 29 that it had purchased Ferguson Chemical Innovation, a Brampton, Ontario-based supplier of...    More

Image

Reynolds considering sale of Closure Systems International unit

July 29, 2014 10:32 am ET

Packaging giant Reynolds Group Holdings Ltd. has put its closures business under review.    More

Image

Carbon black supplier Orion begins trading on NYSE

July 29, 2014 11:29 am ET

Orion Engineered Carbons S.a.r.l. has priced the initial public offering of 19.5 million common shares at a price to the public of $18 per share.    More

Image

Dow sees solid second quarter performance

July 29, 2014 11:19 am ET

Dow Chemical Co. has reported its second quarter figures, with its seventh consecutive quarter of growth, according to the company.
More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events