Coke bottler invests in French recycling venture

Published: October 4, 2012 6:00 am ET

Related to this story

Topics Packaging, Sustainability, Materials, Blow Molding, Recycling, Suppliers

ATLANTA (Oct. 4, 1:45 p.m. ET) — Coca-Cola Enterprises Inc. (CCE) has unveiled two initiatives aimed at improving recycling behavior and infrastructure in Europe.

Atlanta-based CCE, a bottler that serves Coca-Cola Co. customers in Europe, is establishing a joint venture in France that will boost capacity at an existing recycling plant by 20,000 metric tons annually.

The venture is APPE, the packaging division of La Seda de Barcelona, which has a recycling plant in Beaune, France.

The deal will Coke will expand the plant’s plastics reprocessing facility by 70 percent.

The company is also funding a research partnership to explore how strategies to change consumer behavior can improve at-home recycling rates in Great Britain and France.

Recycling rates in these two countries remain below most of the wrest of Europe despite growing awareness of environmental concerns among consumers. Just half of plastic bottles are collected for recycling in these countries; as a result, manufacturers face restrictions in the supply of locally available recycled PET.

“Our goal to lead our industry in sustainable packaging and recycling means we must support and promote improvements throughout our value chain,” said John Brock, chairman and CEO of CCE.

“These initiatives aim to address two of our biggest challenges in this area – improving recycling rates by influencing consumer behavior at home and meeting the increasing demand for recycled PET through investments in strategic infrastructure projects.”

While consumers express strong support for recycling, at-home rates do not reflect this. Seventy-nine percent of consumers polled at the 2012 Olympics Games claimed to always recycle plastic bottles at home, yet national data shows that recycling rates are much lower.

The research program will seek to define interventions that can overcome the gap between belief and behavior. It will be delivered in partnership with the University of Exeter and will be based upon in-depth research with households in Great Britain and France over a 10-month period.


Comments

Coke bottler invests in French recycling venture

Published: October 4, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Comar merging with Convergence Packaging

October 21, 2014 5:07 pm ET

A couple of plastic packaging companies owned by private investment firm Graham Partners are merging into a single entity.    More

Image

Celanese buys conductive polymer supplier

October 21, 2014 4:31 pm ET

Materials firm Celanese Corp. has acquired most of the assets of conductive polymers maker Cool Polymers Inc. for an undisclosed price.    More

Image

Asia continues driving sales for Engel

October 21, 2014 2:42 pm ET

The number seven seems to be special for European plastics machinery makers at the moment — injection press giant Engel Holding GmbH said Oct....    More

Image

BASF targets coffee and automotive connoisseurs with new resin grades

October 21, 2014 2:07 pm ET

BASF SE is using polybutylene terephthalate (PBT), which is normally used to manufacture high-end electronics, in a food consumer packaging product.    More

Image

Plastic particles showing up in Germany's Lake Constance

October 21, 2014 1:16 pm ET

While Fakuma 2014 exhibitors and visitors occupied themselves with topics like molding of micro-sized plastic parts during the show, the presence of m...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events