Coke bottler invests in French recycling venture

Published: October 4, 2012 6:00 am ET

Related to this story

Topics Materials, Suppliers, Sustainability, Packaging, Blow Molding, Recycling

ATLANTA (Oct. 4, 1:45 p.m. ET) — Coca-Cola Enterprises Inc. (CCE) has unveiled two initiatives aimed at improving recycling behavior and infrastructure in Europe.

Atlanta-based CCE, a bottler that serves Coca-Cola Co. customers in Europe, is establishing a joint venture in France that will boost capacity at an existing recycling plant by 20,000 metric tons annually.

The venture is APPE, the packaging division of La Seda de Barcelona, which has a recycling plant in Beaune, France.

The deal will Coke will expand the plant’s plastics reprocessing facility by 70 percent.

The company is also funding a research partnership to explore how strategies to change consumer behavior can improve at-home recycling rates in Great Britain and France.

Recycling rates in these two countries remain below most of the wrest of Europe despite growing awareness of environmental concerns among consumers. Just half of plastic bottles are collected for recycling in these countries; as a result, manufacturers face restrictions in the supply of locally available recycled PET.

“Our goal to lead our industry in sustainable packaging and recycling means we must support and promote improvements throughout our value chain,” said John Brock, chairman and CEO of CCE.

“These initiatives aim to address two of our biggest challenges in this area – improving recycling rates by influencing consumer behavior at home and meeting the increasing demand for recycled PET through investments in strategic infrastructure projects.”

While consumers express strong support for recycling, at-home rates do not reflect this. Seventy-nine percent of consumers polled at the 2012 Olympics Games claimed to always recycle plastic bottles at home, yet national data shows that recycling rates are much lower.

The research program will seek to define interventions that can overcome the gap between belief and behavior. It will be delivered in partnership with the University of Exeter and will be based upon in-depth research with households in Great Britain and France over a 10-month period.


Comments

Coke bottler invests in French recycling venture

Published: October 4, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Oxford Polymers adds compounding capacity

January 30, 2015 1:16 pm ET

Materials maker Oxford Polymers has increased its compounding capacity by installing a new single-screw extrusion line.    More

Image

Marval's next generation expands capacity

January 30, 2015 1:27 pm ET

MAMARONECK, N.Y. — There’s a lot of history at Marval Industries Inc., but the 59-year-old compounding firm also is looking toward the...    More

Image

French investment firm buys Alabama-based CSP Technologies

January 30, 2015 1:10 pm ET

A French investment firm has finalized a deal to buy CSP Technologies Inc., an Auburn, Ala., company that makes specialty plastics packaging.    More

Image

Yizumi's stock price shoots up

January 30, 2015 11:56 am ET

Chinese injection press maker Guangdong Yizumi Precision Machinery Co. Ltd. has seen its stock price more than double in the first five trading days...    More

Image

Lubrizol buys Brazil-based coatings technology manufacturer

January 30, 2015 11:50 am ET

Specialty chemicals company Lubrizol Corp. of Wickliffe, Ohio, said it has acquired a Brazilian company that makes coatings technology for products us...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events