Rotomolding can learn from Cirque du Soleil

James Snodgrass

Published: October 5, 2012 6:00 am ET

Related to this story

Topics Rotomolding

LYON, FRANCE (Oct. 5, 10:10 a.m. ET) — Roll up, roll up, rotational molding is the greatest show on earth. Or so it could be, according to Reading, Pa.-based consultant Paul Nugent.

Addressing the delegates at this week’s Alliance of Rotational Moulding Organisations (Armo) 2012 conference in Lyon, Nugent said that rotational molders “have some fantastic products, but sometimes don’t represent ourselves very well.”

In his address, titled “Rotomoulding Fantastique”, Nugent said: “We have an image problem. The typical products you see are simple products: tubs, barrels.” He concedes that simple parts, executed well are okay, but that the industry needs an injection of pizzazz.

“Cirque du Soleil are so overwhelming and immersive,” Nugent said. “Is it a traditional circus? Yes and no. The skills and acts are the same as the traditional circuses I saw as a child.

“Cirque du Soleil perform the same basic acts presented superbly well. They present them in a superb fashion. We have to change the way we present ourselves.”

Nugent listed rotomolding products that had the requisite “wow” factor. He cited Yeti Coolers ­— who had taken a traditional rotomolding product and come to dominate the U.S. market by presenting a rugged, outdoors image — and Meese Orbitron Dunne, which had reinvented the laundry cart.

Though it is not all about image, he suggested: “Execution is just as important, so we need to focus on technique. Rotomolding is a fairly basic process. It’s perfect for a lot of applications, for entrepreneurs, for low volume production.

“But what about high volume, high tech? What do we need? We need process control on every part. As an industry we’re not as sophisticated as injection molding. We need improved mold quality.

“We need an improvement in cycle times…but there’s a physical limit to how fast you can heat polymers…we need better overall throughput.”

As if to reinforce this circus theme, guests at the conference’s gala supper on Monday night were treated to a dinner show of circus performers dressed in the fashions of the Bourbon court of Louis XVI and Marie Antoinette while stilt-walking, juggling and performing acrobatics.


Comments

Rotomolding can learn from Cirque du Soleil

James Snodgrass

Published: October 5, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Kayak maker Confluence taking on a broader outdoor products business focus

August 26, 2014 12:54 pm ET

Canoe and kayak rotational molder Confluence Watersports Co. has a new owner and a new name — Confluence Outdoor Co. — that reflects a...    More

Image

New executives look to increase business at Little Tikes, Step2

August 26, 2014 12:46 pm ET

Northeastern Ohio toy rotational molders Step2 Co. LLC and Little Tikes Co. both have new top executives: Thomas Doherty at Step2 and Bill Cofield at ...    More

Image

A peek behind our 2014 ranking of rotational molders

August 25, 2014 2:00 pm ET

Today Plastics News published its annual ranking of North American rotational molders. Here are some interesting facts about the data.    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events