Brand owners setting aggressive goals for packaging sustainability

By Angie DeRosa
Conference Director

Published: October 8, 2012 6:00 am ET

Related to this story

Topics Packaging, Sustainability, Recycling

PITTSBURGH (Oct. 8, 1:30 p.m. ET) — Major brand owners are taking sustainability very seriously, using reductions in packaging and aggressive recycling initiatives to illustrate their goals and their message. Several brand owners made their positions known during the Sustainable Packaging Forum, held Sept. 11-13 in Pittsburgh.

“We believe we’re really well grounded in sustainability,” said Eva Peters, director of packaging development for Pepperidge Farm whose corporate parent is the Campbell Soup Co. of Camden, N.J. The company’s goals are based on the principles of protect, reduce, recycle, renew and partner.

Under the company’s packaging goals, it will eliminate 100 million pounds of packaging by 2020.

“We are well on our way,” Peters said.

That is illustrated in specific cases like Pepperidge Farm redesigning the Goldfish bread and Deli Flats packages and reducing plastics usage by 65 percent. The company received the Gold DuPont Packaging Award for Excellence in Innovation and Waste Reduction for the replacing the original tray-in-bag packaging and shared the award with Printpack Inc., C-P Flexible Packaging and Sealstrip Corp.

Campbell’s itself has seen results from lightweighting bottles used to hold the company’s V8 brand of juice drinks. The company saved more than 540,000 of plastics. It is also undertaking waste audits in its bakery brands.

“It’s a journey,” said Peters. “We’re still in the very beginning stages of this. We go into the business with enabler ideas. It will be important for us as packaging people to continue to educate. There is a huge opportunity for innovation within sustainability.”

Mega coffee company Starbucks Coffee Co. is asking how it can become a game changer for the recycling industry. The Seattle-based company’s corporate goal is to declare its cups recyclable.

“By 2015, we want to be able to say that all our cups are recyclable,” said Jim Hanna, Starbucks’ director of environmental impact. Starbucks defines recyclability as access to markets. The consumer needs to have access to the infrastructure to make the choice to recycle.

“There are no silver bullets out there,” he said. “We are trying to develop a playbook that is going to work from community to community to community. We are far from solving this issue but we are well on our way.

Coca-Cola Co. of Atlanta will outline its goals during Plastics News’ 2012 Sustainable Plastics Packaging conference, Dec. 3-5 in Atlanta. For information and to see the line-up of speakers, see www.plasticsnews.com/spp2012.


Comments

Brand owners setting aggressive goals for packaging sustainability

By Angie DeRosa
Conference Director

Published: October 8, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Wipak opens flexible packaging factory in China

November 28, 2014 9:58 am ET

Wihuri Packaging Oy has opened a new flexible packaging plant in Changshu, China.    More

New liquid colorants for PET packaging released

November 28, 2014 6:00 am ET

PolyOne Corp. has launched a line of new liquid colorants for PET packaging in personal care and cosmetic products.    More

Image

RPC Group buying Iceland's Promens

November 27, 2014 8:46 am ET

In a major acquisition that combines two rigid packaging companies with international footprints, RPC Group plc has signed a 399 million euro ($497...    More

Image

Proposed green building standard delayed until late 2016

November 27, 2014 6:00 am ET

Anyone not ready for a new green building standard — one that may include more favorable ratings for plastics — is getting something of a ...    More

Image

Group backs plastic window alternatives

November 27, 2014 6:00 am ET

A new industry working group is figuring out how to help plastic break through the glass ceiling.    More

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events