Brand owners setting aggressive goals for packaging sustainability

By Angie DeRosa
Conference Director

Published: October 8, 2012 6:00 am ET

Related to this story

Topics Packaging, Sustainability, Recycling

PITTSBURGH (Oct. 8, 1:30 p.m. ET) — Major brand owners are taking sustainability very seriously, using reductions in packaging and aggressive recycling initiatives to illustrate their goals and their message. Several brand owners made their positions known during the Sustainable Packaging Forum, held Sept. 11-13 in Pittsburgh.

“We believe we’re really well grounded in sustainability,” said Eva Peters, director of packaging development for Pepperidge Farm whose corporate parent is the Campbell Soup Co. of Camden, N.J. The company’s goals are based on the principles of protect, reduce, recycle, renew and partner.

Under the company’s packaging goals, it will eliminate 100 million pounds of packaging by 2020.

“We are well on our way,” Peters said.

That is illustrated in specific cases like Pepperidge Farm redesigning the Goldfish bread and Deli Flats packages and reducing plastics usage by 65 percent. The company received the Gold DuPont Packaging Award for Excellence in Innovation and Waste Reduction for the replacing the original tray-in-bag packaging and shared the award with Printpack Inc., C-P Flexible Packaging and Sealstrip Corp.

Campbell’s itself has seen results from lightweighting bottles used to hold the company’s V8 brand of juice drinks. The company saved more than 540,000 of plastics. It is also undertaking waste audits in its bakery brands.

“It’s a journey,” said Peters. “We’re still in the very beginning stages of this. We go into the business with enabler ideas. It will be important for us as packaging people to continue to educate. There is a huge opportunity for innovation within sustainability.”

Mega coffee company Starbucks Coffee Co. is asking how it can become a game changer for the recycling industry. The Seattle-based company’s corporate goal is to declare its cups recyclable.

“By 2015, we want to be able to say that all our cups are recyclable,” said Jim Hanna, Starbucks’ director of environmental impact. Starbucks defines recyclability as access to markets. The consumer needs to have access to the infrastructure to make the choice to recycle.

“There are no silver bullets out there,” he said. “We are trying to develop a playbook that is going to work from community to community to community. We are far from solving this issue but we are well on our way.

Coca-Cola Co. of Atlanta will outline its goals during Plastics News’ 2012 Sustainable Plastics Packaging conference, Dec. 3-5 in Atlanta. For information and to see the line-up of speakers, see www.plasticsnews.com/spp2012.


Comments

Brand owners setting aggressive goals for packaging sustainability

By Angie DeRosa
Conference Director

Published: October 8, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Price and sustainability both key to success for carpet recycler

February 26, 2015 1:28 pm ET

DALLAS — A green message will get you in the door, but ultimately that sustainability message has to be backed up with quality at the right...    More

Image

Silicone baby teether company working with Michigan recycler

February 26, 2015 1:14 pm ET

A recycling company and a startup will try to keep silicone baby products out of landfill.    More

Image

Expert says more action needed to solve ocean plastics problem

February 25, 2015 5:59 pm ET

DALLAS — Private companies are going to have to step up to the plate and open their wallets if the world ever wants to solve the growing...    More

Image

Michigan thermoformer moving into larger location

February 25, 2015 4:04 pm ET

Thermoformer Display Pack Inc. has purchased a large manufacturing building in Cedar Springs, Mich.    More

Image

Tekni-Plex buying Galazzi pharmaceutical film and tape units

February 25, 2015 3:13 pm ET

Italy's Tekni-Plex Europe NV, a subsidiary of U.S.-based Tekni-Plex Inc., has announced that its plan to acquire Gallazzi SpA's Italian-based pharmace...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events