Brand owners setting aggressive goals for packaging sustainability

By Angie DeRosa
Conference Director

Published: October 8, 2012 6:00 am ET

Related to this story

Topics Packaging, Sustainability, Recycling

PITTSBURGH (Oct. 8, 1:30 p.m. ET) — Major brand owners are taking sustainability very seriously, using reductions in packaging and aggressive recycling initiatives to illustrate their goals and their message. Several brand owners made their positions known during the Sustainable Packaging Forum, held Sept. 11-13 in Pittsburgh.

“We believe we’re really well grounded in sustainability,” said Eva Peters, director of packaging development for Pepperidge Farm whose corporate parent is the Campbell Soup Co. of Camden, N.J. The company’s goals are based on the principles of protect, reduce, recycle, renew and partner.

Under the company’s packaging goals, it will eliminate 100 million pounds of packaging by 2020.

“We are well on our way,” Peters said.

That is illustrated in specific cases like Pepperidge Farm redesigning the Goldfish bread and Deli Flats packages and reducing plastics usage by 65 percent. The company received the Gold DuPont Packaging Award for Excellence in Innovation and Waste Reduction for the replacing the original tray-in-bag packaging and shared the award with Printpack Inc., C-P Flexible Packaging and Sealstrip Corp.

Campbell’s itself has seen results from lightweighting bottles used to hold the company’s V8 brand of juice drinks. The company saved more than 540,000 of plastics. It is also undertaking waste audits in its bakery brands.

“It’s a journey,” said Peters. “We’re still in the very beginning stages of this. We go into the business with enabler ideas. It will be important for us as packaging people to continue to educate. There is a huge opportunity for innovation within sustainability.”

Mega coffee company Starbucks Coffee Co. is asking how it can become a game changer for the recycling industry. The Seattle-based company’s corporate goal is to declare its cups recyclable.

“By 2015, we want to be able to say that all our cups are recyclable,” said Jim Hanna, Starbucks’ director of environmental impact. Starbucks defines recyclability as access to markets. The consumer needs to have access to the infrastructure to make the choice to recycle.

“There are no silver bullets out there,” he said. “We are trying to develop a playbook that is going to work from community to community to community. We are far from solving this issue but we are well on our way.

Coca-Cola Co. of Atlanta will outline its goals during Plastics News’ 2012 Sustainable Plastics Packaging conference, Dec. 3-5 in Atlanta. For information and to see the line-up of speakers, see www.plasticsnews.com/spp2012.


Comments

Brand owners setting aggressive goals for packaging sustainability

By Angie DeRosa
Conference Director

Published: October 8, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

British consumers still want their squeeze bottles when it comes to ketchup

April 16, 2014 10:02 am ET

Research commissioned by the British Plastics Federation's packaging group shows that when it comes to the nation's favorite tomato ketchup, 77...    More

With European Parliament vote looming, official urges bag restriction

April 16, 2014 9:56 am ET

Janez Potocnik, Europe's commissioner for the environment, told the European Parliament April 15 that plastic shopping bags are a “highly...    More

Image

Austria's Greiner building a foothold in the US rigid packaging market

April 15, 2014 1:22 pm ET

Greiner Packaging International GmbH, one of Europe's largest makers of rigid plastic packaging, now wants to make its mark in the United States.    More

Image

SodaStream turns to PET for its new pre-measured flavor 'Caps'

April 15, 2014 1:40 pm ET

SodaStream International Ltd., maker of home beverage carbonation systems, is using plastic to bring more flexibility to its consumers.    More

Plastics recycling rates in Michigan will go up, if new initiative works

April 14, 2014 4:15 pm ET

Clean Tech, a unit of Plastipak Packaging Inc., expects to recycle about 6 billion plastic bottles this year and has an eye on 10 billion plastic bott...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events