FRIEDRICHSHAFEN, GERMANY (Oct. 24, 11:30 a.m. ET) – KraussMaffei AG, the German machinery group, has reorganized its reactive process technology business, which makes systems, mixing heads and other equipment for polyurethane processing.

Starting in August, KraussMaffei’s reactive technology division has adopted a business unit structure covering key markets such as automotive, white appliances and construction, said Nicolas Beyl, head of the division.

Speaking at the company’s news conference at the Fakuma exhibition in Friedrichshafen, Beyl said the move is designed to better manage the wide range of applications that the division deals with.

“With this new structure, we hope to serve customers even better in the future,” he said.

Beyl said the division has experienced “two-digit” sales growth, but he did not reveal its sales figures.

Prospects for the division are “very good,” he said. Growth drivers include sales of soft foams for seating and other applications.

The division’s sales volumes in Asia are now almost the same as in Europe, and North America is also a good market, he said.