BASF opens Greater China headquarters

By Nina Ying Sun
Assistant Managing Editor

Published: November 7, 2012 6:00 am ET

Related to this story

Topics Materials, Suppliers

SHANGHAI (Nov. 7, 2:40 p.m. ET) — BASF SE has inaugurated its new Greater China headquarters and Asia Pacific Innovation Campus in the Pudong area of Shanghai. The $55 million expansion marks what the company calls the “most important innovation investment in the region to date.”

In the first phase, the innovation campus will house 450 researchers and developers from 17 regional business units, forming international and multi-disciplinary project teams. It also will help to develop local talent and to foster collaboration with universities and scientific institutes in the region.

At the site, researchers will focus on advanced materials and sustainable solutions. Examples include bio-based polymers for home and personal-care applications, tailor-made binders for waterproofing, thermally conductive plastics for energy-efficient lighting, among others. Additionally, an analytics and material physics team will support the research and development activities. 

Further expansion of the facility is planned. The site will ultimately employ more than 2,500 and become one of the company’s largest sites outside of Germany, BASF said in a news release.

China is BASF’s third-largest market worldwide. The new Greater China head office will include administration, functional units, and sales and marketing for its business units with more than 1,500 work stations, social areas on each floor, and a multi-function theater.

“As one of our largest integrated sites, the Pudong site will be a key enabler for collaboration between BASF employees and customers. Additionally, we aim to engage closely with nearby communities and contribute to the development of Shanghai as an international innovation hub,” said Johnny Kwan, chairman of BASF Greater China Country Board.

Currently, Ludwigshafen, Germany-based BASF employs more than 800 people in R&D in the Asia Pacific. By 2020, about the 25 percent of BASF’s global R&D headcount will be located in the Asia Pacific, said Martin Brudermueller, vice chairman of the board of executive directors of BASF SE. He said chemistry-based innovations will play a key role in providing solutions to help the region to meet the challenges of sustainable development.

Globally, more than 10,000 BASF researchers in various disciplines are engaged in about 2,800 research projects at 70 or so R&D centers. In 2011, BASF filed about 1,050 patents worldwide.


Comments

BASF opens Greater China headquarters

By Nina Ying Sun
Assistant Managing Editor

Published: November 7, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Proposed Shell project draws more than 1,000 to informational meetings

April 17, 2014 2:03 pm ET

More than 1,000 people attended a pair of public meetings hosted by Shell Chemical LP on April 16 to discuss the possibility of building a major...    More

Image

Hedging can slow the resin rollercoaster

April 17, 2014 3:00 pm ET

The good old days — if they even ever existed — are gone, and.Andy VanPutte thinks volatility in the resin market is here to stay and...    More

Spain's Cristian Lay Group buys two materials units of bankrupt LSB

April 17, 2014 11:11 am ET

Spanish industrial conglomerate Cristian Lay Group has purchased two of the bankrupt Spanish PET packaging group La Seda de Barcelona.    More

Negri Bossi's new owners may 'bring significant manufacturing' to US

April 16, 2014 1:09 pm ET

Italian plastics equipment major Negri Bossi may “bring significant manufacturing of injection molding machines back to the United...    More

Image

Polyair rebuilds from Sandy with help from Process Control

April 16, 2014 4:11 pm ET

Hurricane Sandy gutted Polyair Inter Pack Inc.'s Carlstadt, N.J., plant more than a year ago, and Brian Clawson won't soon forget the devastation.    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events