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Recycling group changes name, calls for higher targets

November 26, 2012

BRUSSELS (Nov. 26, 10:50 a.m. ET) — Europe’s plastics recyclers’ organization, EuPR, has changed its name to Plastics Recyclers Europe. The announcement was made its annual meeting in Brussels.

During the event, held Nov. 21-22, EuPR unveiled its new corporate identity, which it said will emphasize the transformations that the plastics recycling industry is currently undergoing. EuPR also published its future priorities and objectives in an updated strategy paper — an increase in recycling targets.

Ton Emans, EuPR president, said: “We should push plastics recycling for higher targets in order to improve Europe’s efficiency and in order to better manage our own resources.”

According to EuPR 2012 was difficult but “fruitful” year for the organization. It successfully launched the EuCertPlast accreditation and made progress with its End of Waste Criteria – tools that will help European member states create jobs in plastics recycling, it claimed.