The Plastics Blog
By Don Loepp | About The Plastics Blog

Clean rooms: a classic case of underpromising and overperforming

By Don Loepp | December 5, 2012 06:00 am ET

A lot of today's plastics industry wouldn't exist without clean rooms, especially in the medical sector. Did you know that when the technology was first invented, the developer understated how well they worked -- by a factor of 10?

That snippet of news comes from an obituary in today's New York Times for Willis Whitfield the inventor of the clean room, who died Nov. 12 at age 92.

It was a classic case of underpromising and overperforming.

"People said he was a fraud," Gilbert V. Herrera, the director of microsystems science and technology at Sandia National Laboratories in Albuquerque, N.M., told the Times. "But he turned out to be right."

As a reporter, I've seen plenty of cases of companies that do the opposite -- overpromising and underperforming. (And plenty of similar examples in the world of politics, too).

But the companies that downplay expectations and then consistently exceed them stand out for me, and I imagine many blog readers feel the same way.


Recent Blog Posts

Does this all-plastic trumpet sound 'as good' as brass?   September 23, 2014 10:54 am ET
Sometimes the headline doesn't match the story   September 22, 2014 2:56 pm ET
Here's a peek behind our 2014 film & sheet ranking   September 15, 2014 1:22 pm ET
Weighing in on top plastics personalities   September 8, 2014 5:12 pm ET
How's the media treating plastics these days?   August 27, 2014 10:49 am ET
A peek behind our 2014 ranking of rotational molders   August 25, 2014 2:00 pm ET

Comments

Clean rooms: a classic case of underpromising and overperforming

By Don Loepp

Published: December 5, 2012 6:00 am ET
Updated: January 5, 2013 10:18 pm ET

Post Your Comments


Back to story

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events