Medical processors advised to learn China specifics

By Angie DeRosa
Conference Director

Published: December 28, 2012 6:00 am ET

Related to this story

Topics Public Policy, Medical

CLEVELAND (Dec. 28, 2:40 p.m. ET) — An expert on China is encouraging medical-device manufacturers to know the lay of the land, literally, and educate themselves on precise cultural nuances before tackling the world’s fastest-growing market.

Mike Corkran, CEO and founder of China Centric Associates based in Beachwood, Ohio, provided details during a Nov. 14 conference, “Medical Devices in China: Designing and Selling into the World’s Largest Market.” The conference was held at SmartShape Design Corp. in Cleveland.

The No. 1 cause of business problems in China is porting Western business practices unchanged and expecting success.

“You have to think about China being more like Europe,” he said. “It’s a series of regional, interconnected markets. But someone from Guangzhou trying to sell to Beijing, it’s a different language, different ways, different culture, etc.”

The market will offer the highest opportunities for growth among emerging markets with major changes in consumer lifestyles and the need for quality health-care services. Health care is a priority industry for the country, a national policy priority in China’s 12th Five Year Plan (2011-15). In the macroeconomic outlook, the World Bank is projecting an 8 percent compounded annual growth rate in gross domestic product through 2015.

The goal is to improve the national quality and access to health care. China ranks low in World Health Organization rankings and its growing middle class is demanding better service. There is an aggressive improvement in the adoption of advanced technology and procedural methods. Its overall medical equipment industry is expected to reach $60 billion by 2016.

Players need to know that they will have to deal with the State Food and Drug Administration (SFDA), China’s version of the U.S. Food and Drug Administration. Players need to appoint a legal agent and after-sales agent located in China to coordinate and control a firm’s SFDA device registrations.

“You have to create a legal entity or find a partner who has a legal entity and platform,” Corkran advised.

Manufacturers also have to be aware of cultural preferences, said Mike Maczuzak, president of SmartShape and a designer. For example, when it comes to display panels or instructions that appear on medical equipment, Chinese users perform better with a vertical layout.

“A Chinese user who reads vertically may expect important information to be in the vertical right quadrant,” Maczuzak said. In hand-held devices, manufacturers should know that designing for the appropriate hand size can make or break a product.

China Centric’s Corkran will speak at Plastics News’ Plastics in Medical Devices conference, which will be held May 13-15, in Waltham, Mass. See more details here.


Comments

Medical processors advised to learn China specifics

By Angie DeRosa
Conference Director

Published: December 28, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

FPI joins curbside recycling group

January 28, 2015 11:47 am ET

Foodservice Packaging Institute is joining the board of the Curbside Value Partnership, a non-profit group that works to improve curbside recycling...    More

Image

Agricultural container recycling grows

January 28, 2015 11:42 am ET

Plastic pestitcide container recycling shot up by nearly 40 percent last year, according to new statistics from the Virginia Department of...    More

Image

China's plastics industry making a shift

January 27, 2015 3:41 pm ET

China's plastic industry is in the midst of a “profound adjustment” from large-scale and high-speed growth to growth focused on quality,...    More

Image

UK legislators reject fracking moratorium

January 26, 2015 12:19 pm ET

UPDATED: Environmental campaigners turned their anger on the United Kingdom's Labour party Monday after a vote to impose a moratorium on fracking...    More

Image

Auto industry on the hunt for new lightweight materials

January 26, 2015 4:03 pm ET

The auto industry is focusing on lightweighting, and this is igniting a race to find new materials that can meet ever-changing performance needs of th...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events