Medical processors advised to learn China specifics

By Angie DeRosa
Conference Director

Published: December 28, 2012 6:00 am ET

Related to this story

Topics Public Policy, Medical

CLEVELAND (Dec. 28, 2:40 p.m. ET) — An expert on China is encouraging medical-device manufacturers to know the lay of the land, literally, and educate themselves on precise cultural nuances before tackling the world’s fastest-growing market.

Mike Corkran, CEO and founder of China Centric Associates based in Beachwood, Ohio, provided details during a Nov. 14 conference, “Medical Devices in China: Designing and Selling into the World’s Largest Market.” The conference was held at SmartShape Design Corp. in Cleveland.

The No. 1 cause of business problems in China is porting Western business practices unchanged and expecting success.

“You have to think about China being more like Europe,” he said. “It’s a series of regional, interconnected markets. But someone from Guangzhou trying to sell to Beijing, it’s a different language, different ways, different culture, etc.”

The market will offer the highest opportunities for growth among emerging markets with major changes in consumer lifestyles and the need for quality health-care services. Health care is a priority industry for the country, a national policy priority in China’s 12th Five Year Plan (2011-15). In the macroeconomic outlook, the World Bank is projecting an 8 percent compounded annual growth rate in gross domestic product through 2015.

The goal is to improve the national quality and access to health care. China ranks low in World Health Organization rankings and its growing middle class is demanding better service. There is an aggressive improvement in the adoption of advanced technology and procedural methods. Its overall medical equipment industry is expected to reach $60 billion by 2016.

Players need to know that they will have to deal with the State Food and Drug Administration (SFDA), China’s version of the U.S. Food and Drug Administration. Players need to appoint a legal agent and after-sales agent located in China to coordinate and control a firm’s SFDA device registrations.

“You have to create a legal entity or find a partner who has a legal entity and platform,” Corkran advised.

Manufacturers also have to be aware of cultural preferences, said Mike Maczuzak, president of SmartShape and a designer. For example, when it comes to display panels or instructions that appear on medical equipment, Chinese users perform better with a vertical layout.

“A Chinese user who reads vertically may expect important information to be in the vertical right quadrant,” Maczuzak said. In hand-held devices, manufacturers should know that designing for the appropriate hand size can make or break a product.

China Centric’s Corkran will speak at Plastics News’ Plastics in Medical Devices conference, which will be held May 13-15, in Waltham, Mass. See more details here.


Comments

Medical processors advised to learn China specifics

By Angie DeRosa
Conference Director

Published: December 28, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Plastic particles showing up in Germany's Lake Constance

October 21, 2014 1:16 pm ET

While Fakuma 2014 exhibitors and visitors occupied themselves with topics like molding of micro-sized plastic parts during the show, the presence of...    More

Image

Report: Suspected former Nazi with plastic connection collecting Social Security

October 20, 2014 3:52 pm ET

AKRON, OHIO — A one-time plastics executive in Akron is among dozens of suspected former Nazis who have been collecting U.S. Social Security...    More

Image

Dow seeking new ruling on fine

October 16, 2014 6:58 am ET

Dow Chemical Co. has asked the 10th Circuit Appeals Court in Denver to think again about its decision to reject Dow's appeal against a $1.1 billion...    More

Image

$4 billion PE project for North Dakota

October 14, 2014 2:05 pm ET

North Dakota's largest-ever private investment — $4 billion — is being aimed squarely at the plastics industry, polyethylene in...    More

Image

Plastics firms ramp up production, donations in Ebola fight

October 10, 2014 3:57 pm ET

As health care workers around the world battle the spread of Ebola, plastics processors are doing their part — ramping up production and even gi...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events