Medical processors advised to learn China specifics

By Angie DeRosa
Conference Director

Published: December 28, 2012 6:00 am ET

Related to this story

Topics Public Policy Medical
Companies & Associations

CLEVELAND (Dec. 28, 2:40 p.m. ET) — An expert on China is encouraging medical-device manufacturers to know the lay of the land, literally, and educate themselves on precise cultural nuances before tackling the world’s fastest-growing market.

Mike Corkran, CEO and founder of China Centric Associates based in Beachwood, Ohio, provided details during a Nov. 14 conference, “Medical Devices in China: Designing and Selling into the World’s Largest Market.” The conference was held at SmartShape Design Corp. in Cleveland.

The No. 1 cause of business problems in China is porting Western business practices unchanged and expecting success.

“You have to think about China being more like Europe,” he said. “It’s a series of regional, interconnected markets. But someone from Guangzhou trying to sell to Beijing, it’s a different language, different ways, different culture, etc.”

The market will offer the highest opportunities for growth among emerging markets with major changes in consumer lifestyles and the need for quality health-care services. Health care is a priority industry for the country, a national policy priority in China’s 12th Five Year Plan (2011-15). In the macroeconomic outlook, the World Bank is projecting an 8 percent compounded annual growth rate in gross domestic product through 2015.

The goal is to improve the national quality and access to health care. China ranks low in World Health Organization rankings and its growing middle class is demanding better service. There is an aggressive improvement in the adoption of advanced technology and procedural methods. Its overall medical equipment industry is expected to reach $60 billion by 2016.

Players need to know that they will have to deal with the State Food and Drug Administration (SFDA), China’s version of the U.S. Food and Drug Administration. Players need to appoint a legal agent and after-sales agent located in China to coordinate and control a firm’s SFDA device registrations.

“You have to create a legal entity or find a partner who has a legal entity and platform,” Corkran advised.

Manufacturers also have to be aware of cultural preferences, said Mike Maczuzak, president of SmartShape and a designer. For example, when it comes to display panels or instructions that appear on medical equipment, Chinese users perform better with a vertical layout.

“A Chinese user who reads vertically may expect important information to be in the vertical right quadrant,” Maczuzak said. In hand-held devices, manufacturers should know that designing for the appropriate hand size can make or break a product.

China Centric’s Corkran will speak at Plastics News’ Plastics in Medical Devices conference, which will be held May 13-15, in Waltham, Mass. See more details here.


Comments

Medical processors advised to learn China specifics

By Angie DeRosa
Conference Director

Published: December 28, 2012 6:00 am ET

Post Your Comments


Back to story


More stories

Image

Polymer Additives, Lubrizol expansions win tax incentives

March 31, 2015 10:22 am ET

Proposed expansions by Polymer Additives Inc. in Cuyahoga County, Ohio, and Lubrizol Corp. in Lake County, Ohio, were among 12 projects statewide...    More

Image

Nanotechnology isn't science fantasy

March 30, 2015 12:15 pm ET

ORLANDO, FLA. — Nanotechnology is fast moving from the world of science fiction to science fact, with developments and...    More

Image

Mucell adds polypropylene parts to its potential resin applications

March 30, 2015 11:59 am ET

Structural polypropylene applications are now candidates for the use of Mucell microcellular foaming technology.    More

Image

Sipospack to build new flexible packaging plant in Hungary

March 30, 2015 9:38 am ET

Hungarian flexible packaging producer Sipospack Kft. is investing nearly 3 million euros ($3.2 million) in an expansion at a new site at Sóskút in...    More

Image

Getting a real feel for how 'vinyl saves lives'

March 27, 2015 6:00 am ET

While I'm certainly not shipping off to Africa anytime soon, I got a taste of what medical professionals go through in the fight against Ebola and oth...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events