Furniture makes it to big screen

By Kate Tilley
Correspondent

Published: January 2, 2013 6:00 am ET

This set from the sci-fi film Prometheus features Luxxbox’s Brainwash line of stools, benches and tables along the walls. (Verizon.com photo)

Related to this story

Topics Materials, Suppliers, Consumer Products

BRISBANE, AUSTRALIA (Jan. 2, 5 p.m. ET) — Brisbane-based design studio Objx Pty. Ltd. has started manufacturing in California and Belgium to meet growing international demand since Internet search-engine giant Google Inc. started buying its low density polyethylene stools in 2011.

Industrial designer Jason Bird founded Objx, known as Luxxbox, in 2006 to design and manufacture his commercial and domestic furniture and lighting products.

Six years later, Luxxbox has sold more than 300 rotational molded LDPE stools to Google, and supplied custom-designed tables for Ridley Scott’s 2012 science-fiction movie Prometheus.

Bird said the movie’s set designer approached him in January 2011, showing particular interest in Luxxbox’s Brainwash range. The line’s stools, tables and benches each are manufactured from a single piece of zinc-primed, polyester powder-coated, formed steel. The furniture has LDPE feet.

Luxxbox custom designed Brainwash tables to suit the movie’s futuristic design. The tables appeared in the crew dining hall, onboard the spaceship Pro­metheus.

“Initially we planned to manufacture in Australia, however, with their short lead time, we ended up using some contacts [and manufacturing] in London.” The film was shot at Pinewood Studios, a major British film studio about 20 miles west of central London.

Prometheus was released June 1 in the United Kingdom and June 8 in North America.

As previously reported in Plastics News, Luxxbox landed a global coup in 2011, with Google buying more stools from the studio’s Tingle range. The line consists of compact, circular, LDPE stools that, with the addition of a removable polypropylene or compact laminate circular top, convert to tables.

The products are used at Google’s annual two-day I/O (input/output) developer conference and other Google exhibitions.

Bird said Luxxbox’s relationship with Google grew during 2012. The search engine has bought Luxxbox’s LDPE “milk stool,” a modern take on a traditional milk crate. He said Google liked how the stools stack easily. Luxxbox is currently designing custom-made seating for Google’s New York office, its second-largest site. Part of the product will be rotational molded.

Luxxbox always aimed to expand into the U.S. and Europe, Bird said, but since forming a relationship with Google, the plans have progressed quickly.

Three Luxxbox product ranges — Tingle, Milk and Harlie — are manufactured in California. Harlie is an LDPE prism-inspired stool. The three ranges are sold across the U.S. through retail outlets, including AllModern, a division of Boston-based Wayfair LLC.; and Brooklyn-based Module R.

Luxxbox established its own sales branch in Redwood City, Calif., last year.

Bird said it is challenging to grow in the U.S. because it is such a large market. Luxxbox has a long-term growth approach, he said, because he does not have the resources or time to pursue rapid growth. “We have so far relied on organic growth.”

Luxxbox also manufactures its Tingle range in Belgium. Belgian design studio Sixinch has licensed the range and sells Tingle across its global sales network.

Despite its increasing global reach, Bird said most of Luxxbox’s products are manufactured in Queensland, Australia. Bird investigated manufacturing in China, but said it was just as cost-effective to produce standard products in Australia. Luxxbox only manufactures small items in China, like lighting products.

About half of Luxxbox’s furniture incorporates plastic. Bird said he tried to create new ways of processing in his designs.

“The marketplace has been very receptive to the approach,” Bird said.


Comments

Furniture makes it to big screen

By Kate Tilley
Correspondent

Published: January 2, 2013 6:00 am ET

Post Your Comments


Back to story


More stories

Image

2014 sees modest sales increase, but profit decrease, for Dow Chemical

January 29, 2015 4:20 pm ET

Dow Chemical Co. delivered modest sales growth in 2014, but the firm's profit took a tumble.    More

Image

Resin prices continuing to tumble

January 29, 2015 2:24 pm ET

The ongoing slide in crude oil prices is taking commodity resin prices down as well.    More

Image

Materials firms look for stock rebound

January 29, 2015 1:52 pm ET

DuPont Co., A. Schulman Inc. and Rogers Corp. thrived amid the stock market chaos of 2014, but the other 12 publicly held materials firms tracked by...    More

Image

Chemtrusion, Mytex Indiana compounding plant set for expansion

January 29, 2015 1:35 pm ET

Japanese and American partners in a compounding plant in Indiana plan to expand the facility.    More

Image

DuPont-Chenguang JV to produce fluoroelastomers in China

January 29, 2015 12:30 pm ET

DuPont Fluoropolymer Solutions and Zhonghao Chenguang Chemical Research Institute Co. Ltd. are proceeding with a 50-50 joint venture to serve the fast...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events