Playmobil adding injection molding capacity

By Charlotte Eyre
EUROPEAN PLASTICS NEWS

Published: February 8, 2013 10:40 am ET
Updated: February 8, 2013 10:42 am ET

Related to this story

Topics Toys, Injection Molding

ZIRNDORF, GERMANY -- The company that makes Playmobil toys is investing 30 million euros ($40 million) in injection molding after a successful 2012 boosted sales 5.3 percent to 531 million euros ($710 million).

Geobra Brandstätter GmbH & Co KG, headquartered in Zirndorf, is investing 12 million euros ($16 million) in modernizing production sites in Germany, Malta and the Czech Republic. It has also acquired a systems manufacturer close to a plant in Cheb, the Czech Republic, adding another 50 injection molding machines to its production capacities.

"We use injection molding machines by Austrian manufacturers like Battenfeld, German manufacturers like Krauss Maffei, Demag or Ferromatik, and our smallest machines injecting tiny little pieces like tooth brushes or mice come from Italy - Babyplast," the company told European Plastics News.

Playmobil uses injection molding machines of sizes between 6 and 3,200 tons.

The toy maker is investing in production after achieving a "global record" in sales to retail. The 5 percent increase in sales also helped to grow sales of parent group Brandstätter Group by just less than 5 percent to 591 million euros ($792 million).

"Looking at the difficult overall economic situation our goal was to achieve sales growth in the mid single digit range," Playmobil general manager Andrea Scauer said in a statement. "Thanks to a high rate of innovation, we achieved that goal. Right on target, so to speak."

The firm has consistently achieved growth since 2001, apart from a slight dip in sales in 2011.

"The slight decline of -0.9 percent in sales to 2011 can only be seen as a consolidation after all these years of increase," said a spokesperson. "Still in 2011 we had reached a record in quantity of shipping a company record of 55 million boxes."

In its home market of Germany, Playmobil increased its market share to 7.5 percent last year, making the company the third largest toy manufacturer after Lego and Mattel. Growth was also strong in the United Kingdom, France and Spain.

The firm increased staff numbers to 3,701, 2,016 of whom are in Germany. By mid-year 2012, the workforce was 5 percent larger than in 2011.

Looking forward, the company plans to invest 100 million euros in growth ($134 million). As well as the 30 million euros going into injection molding, the firm is planning a new logistics center in Germany.


Comments

Playmobil adding injection molding capacity

By Charlotte Eyre
EUROPEAN PLASTICS NEWS

Published: February 8, 2013 10:40 am ET
Updated: February 8, 2013 10:42 am ET

Post Your Comments


Back to story


More stories

Image

Illinois injection molder expands

July 21, 2014 1:23 pm ET

Automotive supplier All-Rite Industries Inc. has added two new injection molding machines to its operations.    More

Image

Infiltrator goes very large scale for injection press

July 18, 2014 1:45 pm ET

Infiltrator Systems Inc. has designed and built a mammoth injection press, with 6,000 tons of clamping force, to mold septic tank halves measuring 15 ...    More

Image

Polyfab adding more room for automation and molding

July 17, 2014 12:02 pm ET

Polyfab Corp. is expanding its automation and injection molding capacity.    More

ResTech completes merger of Connecticut operations

July 16, 2014 12:33 pm ET

ResTech Plastic Molding LLC recently completed the merger of its two Connecticut facilities into one location in Berlin, Conn. The new combination...    More

Image

Oyo's reshoring means it can respond to plays on and off field

July 15, 2014 1:58 pm ET

When a major sports event, like the Major League All-Stars game is rapidly approaching, OYO Sportstoys Inc. needs to act fast. That's why the company ...    More

Market Reports

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Plastics Recycling Market Review & Outlook 2014

This special report from Plastics News examines the North American plastics recycling industry and provides insight into indicators that impact market viability, including Resin pricing trends for virgin and recycled market material and historical Resin production trends for post- consumer and industrial waste.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events