Playmobil adding injection molding capacity

By Charlotte Eyre
EUROPEAN PLASTICS NEWS

Published: February 8, 2013 10:40 am ET
Updated: February 8, 2013 10:42 am ET

Related to this story

Topics Injection Molding, Toys

ZIRNDORF, GERMANY -- The company that makes Playmobil toys is investing 30 million euros ($40 million) in injection molding after a successful 2012 boosted sales 5.3 percent to 531 million euros ($710 million).

Geobra Brandstätter GmbH & Co KG, headquartered in Zirndorf, is investing 12 million euros ($16 million) in modernizing production sites in Germany, Malta and the Czech Republic. It has also acquired a systems manufacturer close to a plant in Cheb, the Czech Republic, adding another 50 injection molding machines to its production capacities.

"We use injection molding machines by Austrian manufacturers like Battenfeld, German manufacturers like Krauss Maffei, Demag or Ferromatik, and our smallest machines injecting tiny little pieces like tooth brushes or mice come from Italy - Babyplast," the company told European Plastics News.

Playmobil uses injection molding machines of sizes between 6 and 3,200 tons.

The toy maker is investing in production after achieving a "global record" in sales to retail. The 5 percent increase in sales also helped to grow sales of parent group Brandstätter Group by just less than 5 percent to 591 million euros ($792 million).

"Looking at the difficult overall economic situation our goal was to achieve sales growth in the mid single digit range," Playmobil general manager Andrea Scauer said in a statement. "Thanks to a high rate of innovation, we achieved that goal. Right on target, so to speak."

The firm has consistently achieved growth since 2001, apart from a slight dip in sales in 2011.

"The slight decline of -0.9 percent in sales to 2011 can only be seen as a consolidation after all these years of increase," said a spokesperson. "Still in 2011 we had reached a record in quantity of shipping a company record of 55 million boxes."

In its home market of Germany, Playmobil increased its market share to 7.5 percent last year, making the company the third largest toy manufacturer after Lego and Mattel. Growth was also strong in the United Kingdom, France and Spain.

The firm increased staff numbers to 3,701, 2,016 of whom are in Germany. By mid-year 2012, the workforce was 5 percent larger than in 2011.

Looking forward, the company plans to invest 100 million euros in growth ($134 million). As well as the 30 million euros going into injection molding, the firm is planning a new logistics center in Germany.


Comments

Playmobil adding injection molding capacity

By Charlotte Eyre
EUROPEAN PLASTICS NEWS

Published: February 8, 2013 10:40 am ET
Updated: February 8, 2013 10:42 am ET

Post Your Comments


Back to story


More stories

Image

Major packaging merger includes plastics operations

January 26, 2015 12:24 pm ET

A merger of packaging companies MeadWestvaco Corp. and Rock-Tenn Inc. will create a new company with nearly $16 billion in annual sales.    More

Image

SPE toy donation rolls into 15th year

January 26, 2015 2:01 pm ET

Continuing its holiday tradition, the Detroit section of the Society of Plastics Engineers donated more than 30,000 toys to Detroit-area charities in ...    More

Image

Viking Plastics honored for employee relations

January 26, 2015 12:43 pm ET

Custom injection molder Viking Plastics has won DevelopErie’s 2014 Employer of the Year Award for manufacturing in the Erie, Pa., region.    More

Image

Continental builds low-emission interior trim factory in China

January 26, 2015 12:33 pm ET

Benecke-Kaliko AG is making the largest investment in its history to build an environmentally friendly auto interior trim plant in China, prompted by ...    More

Image

Hyundai Mobis investing $24 million to expand in Slovakia

January 22, 2015 9:28 am ET

South Korean auto parts maker Hyundai Mobis has unveiled plans to invest about 21 million euros ($24.1 million) to modernize and expand the output cap...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events