UK group wants to educate public on the benefits of packaging

By Anthony Clark
PLASTICS & RUBBER WEEKLY

Published: March 5, 2013 9:05 am ET
Updated: March 5, 2013 9:11 am ET

Related to this story

Topics Packaging

LONDON — The United Kingdom-based Packaging and Films Association (PAFA) wants the latest research conducted by Wrap and the U.K. packaging industry to help slay longstanding myths surrounding the role and function of packaging.

The trade association also said it hoped that the "Fresher for Longer" campaign being trialed by retailer Marks & Spencer at its Tunbridge Wells, England, store will be adopted by all retailers, brands and local authorities as a positive tool to change attitudes about packaging and inform consumers of the practical ways of keeping food fresh and cutting out the wastage of food that is "not used in time."

Barry Turner, PAFA's CEO, said: "This report, and the campaign it is linked to, throws into sharp perspective a number of fundamental issues which through myth and misinformation have now become ingrained in U.K. households.

"First and foremost it points to the need for improved understanding by consumers of the vital protection that packaging offers and its enormous potential for storing goods for longer in the right conditions.

"In contrast to the popular belief that there is too much packaging, it highlights the fact that packaging is purpose-designed as a smart solution to reducing food spoilage in the home and, most importantly, by using packaging properly we can all dramatically cut waste."

Turner also pointed out the need for all stakeholders to play an informed part in educating consumers to get their priorities right when it comes to tackling climate change. "I am amazed that in spite of the macro consequences of climate change and the apparently insurmountable challenge of feeding an ever-increasing global population, U.K. consumers still believe that cutting carrier bag usage is more important than reducing food waste. We have to stop and rethink our priorities," he said.


Comments

UK group wants to educate public on the benefits of packaging

By Anthony Clark
PLASTICS & RUBBER WEEKLY

Published: March 5, 2013 9:05 am ET
Updated: March 5, 2013 9:11 am ET

Post Your Comments


Back to story


More stories

Image

Reynolds considering sale of Closure Systems International unit

July 29, 2014 10:32 am ET

Packaging giant Reynolds Group Holdings Ltd. has put its closures business under review.    More

Image

Acquisition expands Rieke Packaging's stake in Asia

July 28, 2014 4:39 pm ET

Diversified rigid packaging components producer Rieke Packaging Systems now has a bigger footprint in Asia.    More

Image

Deal combines US packaging thermoformers

July 28, 2014 12:42 pm ET

Thermoformed medical packager Nelipak Corp. is expanding its North American holdings and access to the U.S. health care market with the purchase of...    More

Image

Sealed Air's move to Charlotte will put it all under 'One Roof'

July 25, 2014 2:03 pm ET

Sealed Air Corp. shook the ground last week by announcing plans to relocate its headquarters from Elmwood Park, N.J., to Charlotte, N.C., in a move...    More

Image

Bemis' product strategy paying off with record earnings per share

July 24, 2014 2:56 pm ET

Bemis Co. Inc. is feeling good about itself these days as the flexible packaging and pressure sensitive materials firm is posting record earnings per ...    More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events