UK group wants to educate public on the benefits of packaging

By Anthony Clark
PLASTICS & RUBBER WEEKLY

Published: March 5, 2013 9:05 am ET
Updated: March 5, 2013 9:11 am ET

Related to this story

Topics Packaging

LONDON — The United Kingdom-based Packaging and Films Association (PAFA) wants the latest research conducted by Wrap and the U.K. packaging industry to help slay longstanding myths surrounding the role and function of packaging.

The trade association also said it hoped that the "Fresher for Longer" campaign being trialed by retailer Marks & Spencer at its Tunbridge Wells, England, store will be adopted by all retailers, brands and local authorities as a positive tool to change attitudes about packaging and inform consumers of the practical ways of keeping food fresh and cutting out the wastage of food that is "not used in time."

Barry Turner, PAFA's CEO, said: "This report, and the campaign it is linked to, throws into sharp perspective a number of fundamental issues which through myth and misinformation have now become ingrained in U.K. households.

"First and foremost it points to the need for improved understanding by consumers of the vital protection that packaging offers and its enormous potential for storing goods for longer in the right conditions.

"In contrast to the popular belief that there is too much packaging, it highlights the fact that packaging is purpose-designed as a smart solution to reducing food spoilage in the home and, most importantly, by using packaging properly we can all dramatically cut waste."

Turner also pointed out the need for all stakeholders to play an informed part in educating consumers to get their priorities right when it comes to tackling climate change. "I am amazed that in spite of the macro consequences of climate change and the apparently insurmountable challenge of feeding an ever-increasing global population, U.K. consumers still believe that cutting carrier bag usage is more important than reducing food waste. We have to stop and rethink our priorities," he said.


Comments

UK group wants to educate public on the benefits of packaging

By Anthony Clark
PLASTICS & RUBBER WEEKLY

Published: March 5, 2013 9:05 am ET
Updated: March 5, 2013 9:11 am ET

Post Your Comments


Back to story


More stories

Image

RPC expansion provides the space needed for continued growth

September 22, 2014 11:46 am ET

MORGANTOWN, PA. — Success, over time, created a challenge for RPC Bramlage-Wiko USA Inc. in this rural Eastern Pennsylvania town....    More

Image

NY packaging company aims for zero waste

September 16, 2014 1:36 pm ET

Plastic folding carton maker Diamond Packaging is no longer sending any manufacturing waste to landfills.    More

Image

Flexibility for complexity key for Brampton

September 16, 2014 11:26 am ET

Blown film machinery maker Brampton Engineering Inc. is well positioned to meet growing demand for complex film structures, highly customized...    More

Image

Here's a peek behind our 2014 film & sheet ranking

September 15, 2014 1:22 pm ET

Today Plastics News publishes its annual ranking of North American Film and Sheet Manufacturers. Let's look at some interesting numbers behind the...    More

Image

DS Smith adds to footprint with Croatian injection molding acquisition

September 10, 2014 2:05 pm ET

DS Smith plc, the London-headquartered packaging giant, has announced the acquisition of Kaplast dd, a Croatian injection molding company.    More

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events