UK group wants to educate public on the benefits of packaging

By Anthony Clark
PLASTICS & RUBBER WEEKLY

Published: March 5, 2013 9:05 am ET
Updated: March 5, 2013 9:11 am ET

Related to this story

Topics Packaging
Companies & Associations

LONDON — The United Kingdom-based Packaging and Films Association (PAFA) wants the latest research conducted by Wrap and the U.K. packaging industry to help slay longstanding myths surrounding the role and function of packaging.

The trade association also said it hoped that the "Fresher for Longer" campaign being trialed by retailer Marks & Spencer at its Tunbridge Wells, England, store will be adopted by all retailers, brands and local authorities as a positive tool to change attitudes about packaging and inform consumers of the practical ways of keeping food fresh and cutting out the wastage of food that is "not used in time."

Barry Turner, PAFA's CEO, said: "This report, and the campaign it is linked to, throws into sharp perspective a number of fundamental issues which through myth and misinformation have now become ingrained in U.K. households.

"First and foremost it points to the need for improved understanding by consumers of the vital protection that packaging offers and its enormous potential for storing goods for longer in the right conditions.

"In contrast to the popular belief that there is too much packaging, it highlights the fact that packaging is purpose-designed as a smart solution to reducing food spoilage in the home and, most importantly, by using packaging properly we can all dramatically cut waste."

Turner also pointed out the need for all stakeholders to play an informed part in educating consumers to get their priorities right when it comes to tackling climate change. "I am amazed that in spite of the macro consequences of climate change and the apparently insurmountable challenge of feeding an ever-increasing global population, U.K. consumers still believe that cutting carrier bag usage is more important than reducing food waste. We have to stop and rethink our priorities," he said.


Comments

UK group wants to educate public on the benefits of packaging

By Anthony Clark
PLASTICS & RUBBER WEEKLY

Published: March 5, 2013 9:05 am ET
Updated: March 5, 2013 9:11 am ET

Post Your Comments


Back to story


More stories

Image

TricorBraun opening three regional centers

April 27, 2015 11:23 am ET

TricorBraun is opening three new, expanded regional centers in the United States: two in California and one in Tennessee.    More

Image

Bemis Co. reports sales growth

April 24, 2015 9:57 am ET

Bemis Co. Inc., in what the company is describing as a strong quarter, saw consistent earnings from continuing operations.    More

Image

KHS cuts packaging with direct printing on PET bottles, adhesive multi-packs

April 23, 2015 1:39 pm ET

KHS GmbH has been pouring a lot of time into solving issues related to direct printing on PET bottles, and after eight years of work, everyone...    More

Image

MeadWestvaco joins the Recycling Partnership

April 23, 2015 11:19 am ET

MeadWestvaco Corp., a global packaging company with some operations in plastics, is joining the Recycling Partnership.    More

Image

Sidel, BMS reach agreement on spindle patent case

April 20, 2015 1:24 pm ET

Sidel Group and Blow Mold Services LLC have reached an agreement in Sidel's patent infringement lawsuit against BMS involving the spindle chain on a b...    More

Market Reports

North American Thermoformed Packaging Market Outlook & Review 2015

Our annual report provides a thorough review and analysis of economic and political conditions, emerging market trends, packaging design advances, materials pricing and sustainable packaging issues impacting supply and demand in the TP segment. Our analysts identify key drivers of growth and opportunities for processors to remain competitive in the years ahead through innovation, production efficiencies and more.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 15, 2015 - September 17, 2015Plastics Caps & Closures - September 2015

More Events