Lego-inspired shapes click for housewares firm Room Copenhagen

By Rhoda Miel
News Editor

Published: March 7, 2013 2:48 pm ET
Updated: March 7, 2013 2:54 pm ET

Image By: Room Copenhagen Inc. For 2-year-old Room Copenhagen, creating products through licenses with established companies gives it a step forward in recognition in a crowded field.

Related to this story

Topics Housewares, Design, Furniture
Companies & Associations Lego A/S

CHICAGO – Room Copenhagen Inc. is out to make it a little more fun for kids to pick up their toys.

The Danish housewares company, working with a license from Lego A/S of Billund, Denmark, has created a series of storage boxes and containers with the distinctive colors and locking knobs of the building blocks.

Kids can build the boxes on top of each other, arranging storage just as they do their toys.

"It's tricking the kids into organizing," said Anthony Mallamaci, marketing coordinator for the Copenhagen-based company, during an interview at the International Home + Housewares Show in Chicago March 2-5.

Room Copenhagen has molding in China and distribution for North America in Texas.

The Lego line – all molded from polypropylene – also includes water bottles and lunch boxes that look like the building blocks as well as round head shapes that fit onto the storage boxes.

For 2-year-old Room Copenhagen, creating products through licenses with established companies gives it a step forward in recognition in a crowded field. In Chicago, its brightly-colored Lego-inspired shapes helped draw buyers for key retailers into the booth, Mallamaci noted.

Lego is not its only arrow in the licensing quiver. A line of dinner ware and storage systems molded from melamine draw in the adult buyer by linking to Pantone Inc. — the international color specialist based in Carlstadt, N.J.

The Pantone line shares a focus on functionality with the Lego brand products, Mallamaci said, but is obviously geared at a far different audience — an adult aware of design trends more likely to use plates for sushi than peanut butter sandwiches.

The company has small storage boxes appropriate for desks or kitchens based around eight to 10 Pantone colors. A desk organizer has a non-slip pad to keep cell phones secure, along with an opening to straighten out the tangle of electrical charging lines. The coffee cups are even branded with the Pantone logo and the color's official name.

Room Copenhagen also has a series of products based around Panton's "color of the year." Last year it was "tangerine tango." For 2013, it is emerald green.

The Pantone line allows the company to show off its design refinements for a whole different set of buyers than those considering Lego-themed boxes, Mallamaci said.


Comments

Lego-inspired shapes click for housewares firm Room Copenhagen

By Rhoda Miel
News Editor

Published: March 7, 2013 2:48 pm ET
Updated: March 7, 2013 2:54 pm ET

Post Your Comments


Back to story


More stories

Image

Plastics News Now: Simpsons go Lego, Pharrell Williams gets into recycled plastic

April 24, 2014 8:45 am ET

Lego has teamed up with "The Simpsons" for a special episode, we see the trends at the International Home + Housewares Show and musician Pharrell...    More

Image

TSM growing into a second generation of leadership

April 23, 2014 12:50 pm ET

This is a time of great growth for the Dundalk, Ireland-based TSM Control Systems, a company that has created a name for itself since 1977 by...    More

Image

Coffee roaster looks to improve footprint of single-cup systems

April 22, 2014 1:30 pm ET

One of the largest coffee and tea manufacturers in North America has introduced a single-serve beverage capsule intended to curb the waste created by ...    More

Image

Material Insights: Shell Chemical meets with residents

April 21, 2014 2:16 pm ET

Power outage at a PE plant and the return of a PVC feedstock plant after a fire on this week's Material Insights.    More

Image

D'oh! Homer's adventures in Legoland

April 21, 2014 3:09 pm ET

The Lego brick is going Hollywood. Or at least Springfield.    More

Market Reports

Market Data Book - Rankings & Lists

A one-stop download of Plastic News' exclusive annual lists and processor rankings containing essential data including sales, employees, end markets, materials and more.
EXCLUSIVE EXCEL FEATURE: full mailing address details for available plant locations.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Mold Making and Tooling Review and Outlook 2014 North America

This report provides in-depth analysis of the mold and toolmaking market for North America, including discussions of trends, opportunities, threats, the latest developments in production and labor and equipment trends impacting moldmakers.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events