Lego-inspired shapes click for housewares firm Room Copenhagen

By Rhoda Miel
News Editor

Published: March 7, 2013 2:48 pm ET
Updated: March 7, 2013 2:54 pm ET

Image By: Room Copenhagen Inc. For 2-year-old Room Copenhagen, creating products through licenses with established companies gives it a step forward in recognition in a crowded field.

Related to this story

Topics Furniture, Housewares, Design
Companies & Associations Lego A/S

CHICAGO – Room Copenhagen Inc. is out to make it a little more fun for kids to pick up their toys.

The Danish housewares company, working with a license from Lego A/S of Billund, Denmark, has created a series of storage boxes and containers with the distinctive colors and locking knobs of the building blocks.

Kids can build the boxes on top of each other, arranging storage just as they do their toys.

"It's tricking the kids into organizing," said Anthony Mallamaci, marketing coordinator for the Copenhagen-based company, during an interview at the International Home + Housewares Show in Chicago March 2-5.

Room Copenhagen has molding in China and distribution for North America in Texas.

The Lego line – all molded from polypropylene – also includes water bottles and lunch boxes that look like the building blocks as well as round head shapes that fit onto the storage boxes.

For 2-year-old Room Copenhagen, creating products through licenses with established companies gives it a step forward in recognition in a crowded field. In Chicago, its brightly-colored Lego-inspired shapes helped draw buyers for key retailers into the booth, Mallamaci noted.

Lego is not its only arrow in the licensing quiver. A line of dinner ware and storage systems molded from melamine draw in the adult buyer by linking to Pantone Inc. — the international color specialist based in Carlstadt, N.J.

The Pantone line shares a focus on functionality with the Lego brand products, Mallamaci said, but is obviously geared at a far different audience — an adult aware of design trends more likely to use plates for sushi than peanut butter sandwiches.

The company has small storage boxes appropriate for desks or kitchens based around eight to 10 Pantone colors. A desk organizer has a non-slip pad to keep cell phones secure, along with an opening to straighten out the tangle of electrical charging lines. The coffee cups are even branded with the Pantone logo and the color's official name.

Room Copenhagen also has a series of products based around Panton's "color of the year." Last year it was "tangerine tango." For 2013, it is emerald green.

The Pantone line allows the company to show off its design refinements for a whole different set of buyers than those considering Lego-themed boxes, Mallamaci said.


Comments

Lego-inspired shapes click for housewares firm Room Copenhagen

By Rhoda Miel
News Editor

Published: March 7, 2013 2:48 pm ET
Updated: March 7, 2013 2:54 pm ET

Post Your Comments


Back to story


More stories

Image

Plastics News Now: Lego pieces wash ashore 17 years after accident

July 24, 2014 9:16 am ET

Michigan replacing steel with carbon fiber to reinforce concrete on a bridge and we talk economics with Bill Wood.    More

Image

Molder provides quality parts and quality work for disabled adults

July 23, 2014 2:40 pm ET

Coarc Manufacturing Inc. does injection molding, assembly and all of the work of traditional manufacturer, but it also serves as part of Coarc Inc. a ...    More

Image

Plastics help designers bring home the gold

July 22, 2014 2:15 pm ET

Products with polymer content received multiple gold recognitions in the 2014 International Design Excellence Awards.    More

Image

Design group Hexagon buys Vero Software to upgrade CAM capabilities

July 22, 2014 9:51 am ET

Stockholm-based Hexagon AB, a design technology company, has announced its acquisition of Vero Software, a leader in computer aided...    More

Image

Material Insights: PE makers declare force majeure

July 21, 2014 1:53 pm ET

Plus, changes in PET bottle resin price, PolyOne closing facilities and CCP Composites gets bought.    More

Market Reports

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Plastics Recycling Market Review & Outlook 2014

This special report from Plastics News examines the North American plastics recycling industry and provides insight into indicators that impact market viability, including Resin pricing trends for virgin and recycled market material and historical Resin production trends for post- consumer and industrial waste.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events