Bodum moves into electronics, brings plastics

By Rhoda Miel
News Editor

Published: March 19, 2013 2:18 pm ET
Updated: March 19, 2013 2:26 pm ET

Bodum-mixer-coffee

Image By: Bodum USA Inc. Bodum's Bistro stand mixer uses Tritan for the food-grinding attachment, instead of stainless steel.

Related to this story

Topics Consumer Products, Electronics
Companies & Associations Eastman Chemical Co.

CHICAGO — Luzern, Switzerland's Bodum Design Group AG was known for years in North America as the brand with a French press coffee system. Now it's out to make a whole new name for itself as a maker of electronic kitchen items, and is using plastics in part to differentiate itself from its competitors.

"We're moving heavily into electronics," said Lauren Rich, public relations and communications manager for Bodum USA Inc. of New York, in an interview at the International Home + Housewares Show, held March 2-5 in Chicago. "We want to be a one-stop kitchen [equipment] company."

Bodum has gradually been edging into kitchen electronics and for 2013 officially marked its shift by moving to IHHS's Lakeshore Hall at McCormick Place, home to the "wired" companies, including some of the mainstay rival firms it is taking on with new products.

It is looking to stand apart from those companies, though, by using its existing design cues of bright colors. So its mixers, coffee makers, blenders and other products are encased in plastic materials, rather than the more standard stainless steel used for high-end appliances.

Plastics, including thermoplastic elastomers, are used to provide a series of raised dots on mixing bowls — matching the design elements on stand and hand mixers, while also making the surface less likely to skid during use.

"Form will always follow function," Rich said.

The company's use of plastics to house the electronic equipment and for functional parts stands out clearly in Bodum's stand mixer.

In addition to the plastic body, Bodum uses Eastman Chemical Co.'s Tritan copolyester for key parts, rather than stainless steel. The mixer's meat-grinding attachment, its slicer and shredder all use the plastic's clarity as a selling point, Rich said.

"Some people want to be able to see the grind of the meat," Rich said, "and after, you know for certain that every nook and cranny is cleaned out. You can't see that with stainless steel."


Comments

Bodum moves into electronics, brings plastics

By Rhoda Miel
News Editor

Published: March 19, 2013 2:18 pm ET
Updated: March 19, 2013 2:26 pm ET

Post Your Comments


Back to story


More stories

Image

DuPont resins help take Nike golf balls 'Fore!'ward

July 25, 2014 1:07 pm ET

It may be difficult to imagine just how much science, not to mention rubber and plastic components, go into a golf ball. But global giant DuPont Co....    More

Image

Plastics News Now: Lego pieces wash ashore 17 years after accident

July 24, 2014 9:16 am ET

Michigan replacing steel with carbon fiber to reinforce concrete on a bridge and we talk economics with Bill Wood.    More

Image

Bayer PC used for lightweight, durable luggage collection

July 24, 2014 10:52 am ET

Bayer MaterialScience has partnered with U.S.-based travel goods manufacturer Andiamo Luggage LLC to create a special plastic for suitcases that is...    More

Image

Molder provides quality parts and quality work for disabled adults

July 23, 2014 2:40 pm ET

Coarc Manufacturing Inc. does injection molding, assembly and all of the work of traditional manufacturer, but it also serves as part of Coarc Inc. a ...    More

Image

Contigo, Avex buy lets Newell Rubbermaid leapfrog new bottle development

July 22, 2014 4:11 pm ET

Newell Rubbermaid Inc. is ready to accelerate its move into the reusable water bottle business with the purchase of two on-the-go drinkware brands.    More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events