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Keller details welfare-to-work effort

TAMPA, FLA. — Cascade Engineering Inc. in Grand Rapids, Mich., is a pioneer in moving people from welfare to work, giving ex-convicts a chance and hiring military veterans. In this video from Plastics News' Executive Forum in Tampa, Fred Keller talks about understanding poverty, and explains how the so-called “soft skills” of human resources are actually pretty hard.

Published: March 27, 2013 1:11 pm ET
Updated: March 27, 2013 3:33 pm ET

TAMPA, FLA. — Fred Keller talked about understanding poverty. Maureen Steinwall explained how to orient new hires using short, simple chunks. Their presentations at Plastics News' Executive Forum showed how the so-called "soft skills" of human resources are actually pretty hard.

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